So what is "click testing," already?

Glad you asked :).

Click testing is a straightforward process to determine whether your book marketing messages and ideas are resonating with readers.

In other words...

Click testing teaches you what your customers REALLY want.

And this same process can help you determine which of your ideas for your next book are of interest to your market.

(So you don't waste any more time, money, and energy writing books that few people care to read).

So click testing produces two outcomes:

I've already bragged about AJ Vanderhorst's results, but he's not alone.

“Click Testing” is how multi-seven-figure-per-year author Rachel Hanna builds the ads that power her direct-to-reader sales system.

“Click Testing” is how minister/author Othniel Dory and his team built the ads that sold over 250,000 books last year, directly from their Shopify store. You can watch Othniel's interview here.

“Click Testing” is how Urban Fantasy author Lydia Sherrer built the ads that sold over $1M worth of her books from her Shopify store and the usual book retailers.

“Click Testing” is how finance writers Britt and Laurie-Anne gained the insights that allowed them to scale their sales to $400,000 per month.

“Click Testing” is also how historical fiction author Naomi Rawlings built two book ads that sold $25,840 in 7 days.

“Click Testing” is how 15 individual seven-figure-per-year independent authors develop their book ads.

“Click Testing” is how author Alana Terry built the ads that sold $94,000 in books and courses in one month alone.

So let's talk about the process.

These six tests build on each other as you progress through the testing process.

Each test focuses on a specific area of what will become our complete, stress-tested advertisement.

We break things down into parts, find the best idea(s) for each part, then assemble the parts together in our growth ads.

But how do you test PART of an ad? I mean, you either run an ad or you don't, right?

Inside of AMMO V4, I'll show you a unique way of setting up your ads as experiments so that you can isolate individual components and test them in isolation.

You'll discover in very granular detail the kinds of things that readers in your market best respond to.

This is what helps you sell the books you've written, and helps you write better books in the future.

If you write fiction or story-based nonfiction (like Michael Lewis's books Moneyball, Flash Boys, and The Blind Side), you'll follow our "STORYTELLER" testing track.

If you're a nonfiction author whose books help people solve problems, like improving their health and fitness, getting out of debt, starting a successful business, etc, you'll follow our "PROBLEM SOLVER" testing track.

Most authors think up a title, subtitle, hook, tagline, book description, story premise, etc, that they happen to like.

Maybe a couple of them.

That's great.

But here's where most of us fall flat on our faces:

We assume that readers in our market will like exactly what we like.

But in 95% of cases, we're wrong.

I've been doing this for many years and have seen over 50,000 different testing elements, so I'm only wrong 90% of the time these days. :)

Our data from 6,000 tests in 75+ industries, helping 800+ authors and business owners to earn an extra $200M per year, shows very clearly that only around 5% of our ideas resonate with our potential customers.

That's one good idea out of every 20.

So we need to challenge ourselves to think of more and better ideas.

But those ideas must meet certain criteria to ensure that we're attracting readers who are ready to buy books.

These criteria change with each test, so I'll walk you through the details of each test inside our AMMO V4 program.

Next...

Roughly once a year...

I test book ads on every major advertising platform.

And even some of the minor ones.

Last year I spent a smidge over $17,000 testing all sorts of digital advertising platforms to see how well they sell books.

What I re-learned is that they're all still pretty terrible compared to these two platforms:

FB & IG.

That's where we sell the most books at the highest profits, by a very wide margin.

And we're not alone. Meta Ads account for 69% of all the ad money spent by ecommerce businesses in North America (source: Northbeam).

That's only for one reason:

No matter what the rumor mill is saying this week, Meta ads drive the best results at the lowest cost for our businesses.

I'll teach you how to use Meta ads as a marketing laboratory, and I'll show you how to enlist your market's help to choose the best approach to sell your books at a profit.

Each of our six tests lasts for roughly 1 to 2 days, and we use an advertising budget of $30 per day for each test.

When our tests finish, our market will have ranked every one of our ideas from best to worst.

The individual readers out there in the world who see our ads don't have any idea that's what they're doing.

They're just responding to our test elements if they find them interesting.

And they're ignoring our test ads if they don't.

Along the way, we gain the kind of market knowledge that has unlocked hundreds of millions of dollars in extra revenue for the entrepreneurs and authors who have used this testing process in the past.

But how do we know if our best ideas in each test are actually good enough?

I'll show you how to apply concrete, unambiguous, numerical criteria to know with certainty when an idea is good enough to be shown to potential customers.

If your top ideas don't meet our criteria, you'll simply try again, but with the benefit of your market's feedback to guide your next round of test ideas.

As we progress through our six tests, we'll collect winning elements that our future readers loved most.

We'll assemble those elements into a high-converting advertisement for our book or series.

By the fifth and sixth tests, we'll be testing complete advertisements.

 And in the sixth and final test...

Our testing process is designed to gather high-fidelity information with relatively small sample sizes.

It uses a nerdy concept called the "cumulative binomial probability distribution function."

The math allows us to gain very high quality information quickly and inexpensively.

The tradeoff is that the information isn't perfect, and sometimes there are "false positives." This is normal and predicted in the mathematics, so we account for it in our process.

In our final test, we weed out the false positives. "Stress testing" exposes ads that aren't quite good enough, but snuck through our prior tests.

The ads that survive our final "stress test" are ready to go forth and sell books for you!

And there's a nice little "bonus" that also comes from our testing process:

Remember all of those ideas that we tested?

Things like hooks, taglines, headlines, descriptions, and pictures?

They're not just useful in our advertisements.

They're also powerful tools to improve your book sales in other ways.

They'll help you make better web pages (for signups or book sales)...

And they'll help you write better emails that sell more of your books for you.

Here are more resources to learn about click testing and direct sales.

Here's a concrete example and walkthrough to help you understand our market testing process called "Click Testing."

This article goes into more detail about each of our six Click Tests.

This article will walk you through the steps in the AMMO Direct Sales System behind $25M in annual book sales for our authors.

Here's more information if you're interested in enrolling in Author Marketing Mastery through Optimization (AMMO).