Authors: Discover how "Click Testing" can help you sell more books.
Six market tests ("Click Tests") are behind millions of books sold by indie authors.
A profitable book marketing campaign requires that we deeply understand our readers and customers.
Our data from 6,000 market tests and over $125M/yr in extra revenue for our clients in 75+ industries has shown that 90% of authors and entrepreneurs misunderstand what their customers really want.
This is called "the curse of knowledge," where our expertise and immersion in our genre or topic cause us to lose touch with what our customers are really thinking and feeling.
Click Testing is the solution behind over $25M per year in book sales for indie authors of all stripes in our small but highly successful community.
The testing protocol is slightly different depending on the books you write. We think in terms of "Storytellers" and "Problem Solvers."
Storytellers are novelists and memoirists, of course, and also nonfiction authors who write true stories. Michael Lewis (Moneyball, The Blind Side, The Big Short, etc) is an example of a nonfiction storyteller.
Problem Solvers are nonfiction authors whose books exist to help readers solve problems or achieve important goals in their lives.
Here are the six Click Tests:
Test 1: Tagline / Motivation
Storytellers will test book or series taglines, while Problem Solvers will test language describing their customers' pain points.
Test 2: Headline / Transformation
Storytellers will test their ad headlines, while Problem Solvers will test language describing their reader's desired outcomes.
Test 3: Testimonials
Storytellers and Problem Solvers will find the most compelling "standalone reviews" (or testimonials) to attract new readers.
Test 4: Images
Both groups will find compelling images for use in their ads, sales pages, and other bookselling and/or business assets.
Test 5: Primary Text
Both groups will find the most compelling advertisement text to motivate readers to purchase (and read) your book(s).
Test 6: Stress Test
Ad candidates that emerge from prior testing rounds will undergo a "stress test" to weed out any false positives.
Discover how market testing can transform your author career.
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⭐️⭐️⭐️⭐️⭐️ "I'm SO THANKFUL I found this!" - Naomi Rawlings, 7-figure novelist
In this brief orientation video and six-day market testing introduction (delivered by email) for indie authors, you'll discover:
✓ How 14 seven-figure-per-year independent authors use "Click Testing" to build the book advertisements that power their career growth.
✓ How to use short-term, low-budget Meta ads as experiments to discover what really motivates readers to buy YOUR books.
✓ How to structure your book advertisements to motivate PURCHASES rather than just "curiosity clicks."
✓ How long "Click Testing" usually takes, and what you can expect to spend during testing.
✓ Who uses "Click Testing" to power their businesses, how much they make, and how you can follow in their footsteps.
Graduates and advocates:
Discover how market testing can transform your author career.
Straightforward, fast, affordable, powerful.
⭐️⭐️⭐️⭐️⭐️ "Completely turned my business around!" - Nell Goddin, 7-figure novelist
Leave the guesswork behind.
Our data from 6,000 market tests make it clear that 90% of authors (and entrepreneurs) are mistaken about the precise marketing elements their readers really like and resonate with.
Click Testing will give you clarity so you can sell more copies of the books you've written, and write better books in the future.
⭐️⭐️⭐️⭐️⭐️ "Completely turned my business around!" - Nell Goddin, 7-figure novelist
