Build a career income selling directly to your readers.
"AMMO takes your career to a whole new level."
→ Earned over $1,000,000 in book sales and related revenue using the AMMO system.
Wondering what AMMO Foundations is all about?
→ Spend a few minutes on a guided tour of the marketing setup that has produced more $1,000,000 earners per capita than any other program. Click the "Play" button below to start.
Selling directly to your readers is more profitable and sustainable.
Most authors are 100% reliant on Amazon. They trust Amazon to find readers for them, to convert prospects into paying customers, and to pay the author's share of the royalties on time.
This arrangement works for some authors, some of the time.
But is it working for you? If so, how long will it continue to work for you?
The reality is, you're only one algorithm change away from losing your income.
Why not control your own destiny by building a sustainable business around your books?
"AMMO has completely changed our lives."
→ $506,000 in book sales in her first year as an AMMO Author.
When you sell your books directly to your readers, you don't split your money with anyone.
And you don't wait up to 90 days to get paid, either. In some cases, the money shows up in your account on the day of the purchase!
BONUS: Selling directly to your readers is also the fastest way to increase your Amazon royalties!
Our authors' Amazon royalties grow right alongside their direct sales revenue. This is due to a phenomenon called "cross-channel effects." Your advertising efforts raise awareness, and this translates to more book sales on all the retail platforms.
"Last year's earnings were $624,000, and it took me 30 months to reach $1,000,000 in total earnings."
→ $311,000 in book sales in her first year as an AMMO Author.
Follow a professional approach to market your books.
Our industry-leading author success rate doesn't come from tricks, loopholes, or short-term tactics.
You'll follow a proprietary process to discover what readers in your genre want, and then you'll give it to them with integrity.
Your success will come from writing excellent books that readers love, and from optimizing four business assets.
✦ Advertising is essential in a world with 45,000,000 books. You'll construct high-converting advertisements by testing headlines, images, and text copy.
✦ Your landing page will welcome new subscribers onto your email list. Where the average landing page signs up just 2 visitors out of 100, yours will achieve much better results — 25% or better is our benchmark.
✦ You'll offer new subscribers a chance to purchase a one-time offer from you. When you're done testing and optimizing, 1 in 5 new subscribers will purchase immediately.
✦ Your email sequence will contribute 25% to 40% of the total revenue to your business, and will keep your customers coming back to purchase from you.
Once built and optimized, these assets work for you 24/7, rain or shine, while you work on your next book.
"AMMO was the best investment I've ever made."
→ $111,000 in book sales in his first year as an AMMO Author.
Optimize your assets for profitability, then scale your results.
You'll follow a methodical process to dial in your marketing assets, which will position you to grow your reach and profit.
68% of all AMMO authors have become profitable, making AMMO the most successful author program available today.
Registration is now open!
Your enrollment includes:
All The Tools You Need To Build A Successful Book Business
Step-by-step guidance to set up your direct-to-reader marketing system.
Lifetime access to the life-changing AMMO curriculum
Free curriculum updates
Lifetime access to recorded direct coaching calls with AMMO's founder
Lifetime access to the AMMO community of highly successful authors
Learn to use the testing process that has produced over $25,000,000 in results
Test your way to profitable Growth Ads to power your book sales system
Use highly tested templates to springboard your web pages to profitability
Use ultra-successful email techniques to maximize your book sales and revenue
Apply the testing process that allows you to write the book your readers want to read
Use reader behavior data to learn what your readership loves
BONUS: Learn how to set up your paperback and hardcover direct-sales system
BONUS: Implement the AMMO direct-sales system for your audiobooks
BONUS: Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit
BONUS: Employ high-converting upsell assets to increase your revenue and profit while delivering more value to your customers
"I LOVE AMMO!!!"
→ $527,000 in book sales in her second year.
Exactly what you'll learn inside AMMO Foundations:
Module 1: Getting started with AMMO
Take a tour of the AMMO system that you'll be building and optimizing. Learn the main pitfalls that authors experience, and how to avoid them. Learn key marketing and testing concepts. Build a solid conceptual framework for the work to come.
Module 2: Setting up your testing platform
Everyone teaches business structure, but what sets AMMO apart is our focus on making the assets inside the structure work profitably. Testing and optimization is critical, and this module will guide you through setting up the testing platform that will power your growth and profit.
Module 3: Testing your way to profitable ads
With so many books available today, you must advertise effectively to get noticed, build a following, and sell your books at a profit. Learn how to use the proprietary process responsible for $25M in results to power your growth.
Module 4: Your landing page
Your landing page welcomes new readers into your universe and invites them to join your list. The average landing page only succeeds in signing up 2 out of every 100 visitors, but you'll follow the proven AMMO process that produces results up to 25x better than average.
Module 5: Using testing techniques to create irresistible stories
Most authors lie awake nights worrying over whether their stories will resonate. You'll learn how to apply AMMO's testing process to ensure that you write the stories readers want most, and that your tag line, premise, and opening sequences are really hitting home with readers BEFORE you spend months writing the rest of your book.
Module 6: Setting up your very own bookstore
Relying on Amazon for your livelihood is risky and dangerous. Selling directly to your readers allows you to build a sustainable business on firm footing. This module will guide you through the setup process that will allow you to collect payment directly from your readers without splitting the proceeds.
Module 7: Attaining profitability
This is where the AMMO process really shines. The work isn't done after we've set up the assets. This module will guide you through the testing phase to iterate your way to profit by following a simple yet methodical process. When you're done, you'll purchase ads today that turn a profit today. This will power your growth for years to come.
✷ BONUS Module 1:
Incorporating paperbacks and hardcovers into your direct-sales system
While ebooks will drive most of your profits, many fans still want to read a "real book" -- and this is the phrase that most of them use, meaning a physical copy. In this bonus module, you'll learn how to sell paperbacks, hardcovers, and large print editions to your new fans.
✷ BONUS Module 2:
Incorporating AUDIOBOOKS into your direct-sales system
Audiobooks represent roughly five times the market opportunity that ebooks do, but the space is dominated by Audible, which does not pay an attractive royalty rate for authors. This bonus module will show you how to sell your audiobooks much more profitably by incorporating them into your direct-to-customer sales system!
✷ BONUS Module 3:
Combining your ebook, audiobook, and paperback sales into a seamless system
Offering options for your fans is great! But how do you do that profitably at scale? You'll learn how to incorporate these different asset types together in a seamless way to increase your customer satisfaction (and profit!)/
✷ BONUS Module 4:
Offer more value with every sale, and earn more revenue
You've done the hard work of turning a stranger into a new customer. This module will teach you how to offer additional products AFTER checkout to add 18% more revenue to your business while deepening your relationship with your fans. A higher average order value gives you a much more profitable business!
"Steve is THE book marketing expert, hands down. And what an amazing instructor!"
Founder and CEO, Mint CRO
A top 4% worldwide startup company, 2020
"Everything changed for me when I started using the AMMO system to sell directly to my readers. "
You are invited
to join the AMMO Author Community!
✦ Lydia Sherrer, over $1,000,000 earned.
✦ Katie Cross, $506,000 in book sales last year.
✦ Diana Orgain, $527,000 in book sales last year.
✦ Gordon Carroll, $111,000 in book sales last year.
✦ Naomi Rawlings, over $1,000,000 earned.
✦ Kelly Oliver, profitable AMMO author.
✦ AJ Stewart, now a full-time professional author.
✦ Ray Smith, profitable AMMO author.
✦ David Baxter, profitable AMMO author.
✦ Theresa Crater, profitable AMMO author.
And many more!
Will yours be the next AMMO success story?
START NOW - Build a career income selling directly to your readers.
Write books your readers can't put down. Build a profitable marketing system to power your book sales. Achieve your vision for your author career!
Ready to get started? You have options!
Sorry, we've exceeded capacity for this offer.
Twelve monthly paymentsSorry, this offer has sold out
Sorry, we've exceeded capacity for this offer.
36 monthly paymentsSorry, this offer has sold out.
FREQUENTLY ASKED QUESTIONS
What if I need additional help?
You'll have lifetime access to the AMMO Author Community, lifetime access to the recorded coaching calls, and you'll be able to purchase coaching sessions with Steve if you'd like direct coaching and support.
How is AMMO different from other programs?
RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but AMMO is the only course that teaches you how to actually make it work.
Is AMMO Foundations open for enrollment?
Yes, but don't wait! Enrollment will be closing soon. The next enrollment period has not been determined yet, but the course will likely not be available again until next year.
What if something changes with the platforms covered in the program?
Don't worry! Once you've registered for the program, you'll have lifetime access to the course curriculum and all updates at no additional charge.
Will there be any other expenses?
You'll be setting up a sales and marketing funnel following a specific optimization procedure which uses a few specific third-party web tools (Unbounce, Mouseflow, Klaviyo, Bookfunnel, and Shopify). The cost for these tools varies based on the options you choose, and we provide links with discounts when available. It is important that you use these tools; we've tested just about everything under the sun, and these ones work best. You'll also want to plan on a $30/day testing budget during your setup and testing phase. This will allow you to optimize your marketing system so that it brings in new customers at a profit.
The most successful independent authors put their readers first, both in their marketing and in their story development.
The AMMO process is designed from the ground up to help you serve your readers with integrity.
Use our proprietary testing process to discover precisely what your genre's readers respond to.
Build lifelong relationships with your fans and customers to sustain your career.