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Tired of Book Marketing
That Overpromises?

S t o p   W o r r y i n g   A b o u t   W h a t   W o r k s. . .

Get the Proven System That Finds Readers.

AMMO is the paint-by-numbers direct-to-reader system that helped generate $78M in annual book sales (even if you're starting off small.)

Join Now

Click here to get started!

Our Stupid Simple 30-Day Money Back Guarantee

If after 30 days you're not happy, we'll refund you. No jumping through hoops. 
No proof of use. Just in email in within 30 days, and we'll take care of you.

AMMO is Used & Endorsed by...

Joanna Penn

Podcaster, Educator, Bestselling Author

"I use and highly recommend Steve's AMMO programs. They're quite excellent."

Dave Chesson

Kindlepreneur Founder

"I'm a huge fan of AMMO. Steve goes DEEP!"

 

Marie Force

Multi-Seven-Figure Author

"One of the best Facebook and Instagram ads courses I've ever taken."

Rachel Hanna

Multi-Seven-Figure Author

"I'm much more profitable than I was before AMMO."

 

AJ Vanderhorst

Sold 115,728 copies last year

"It was amazing - I just followed the AMMO process and worked hard."

Pierre Jeanty

Seven-figure poet, entrepreneur

"I use Steve's methods all the time in my marketing."

Othniel Dory

Minister & Author, selling up to 900 copies daily

"AMMO is a very thorough and advanced program, and it has had an incredible impact for us."

Bryan Cohen

Bestselling author, podcaster, entrepreneur

"Exactly what we were looking for to lower our lead costs and sell more of our books and programs."

It's Time to Stop Wasting Money on Book Marketing
That Doesn't Sell Books

Your success will come from writing books readers genuinely love.

But in a marketplace with more than 60 million books competing for attention, great books alone are rarely enough.

The authors who consistently grow their income aren't guessing which ads to run, which books to promote, or what readers want next.

They're using reader behavior to make better business decisions.

Inside AMMO, you'll build six core assets that work together to help you attract readers, measure what they respond to, and turn more of your existing traffic into book sales.

âś“ Advertising that reveals which messages readers actually respond to before you waste significant money scaling.

âś“ Sales pages that turn curiosity into purchases.

âś“ Strategic offers that increase the value of every new customer without increasing your advertising costs.

âś“ A direct-sales storefront you control instead of relying entirely on retailers.

âś“ Follow-up systems that encourage readers to continue through your catalog.

âś“ An email asset that helps you build a lasting relationship with readers and generate repeat sales over time.

The goal isn't to give you more marketing tactics.

The goal is to help you make smarter decisions, avoid costly mistakes, and build a book business that becomes more profitable with every test you run.

What Happens When Authors Join AMMO


The authors below didn't grow because they found a secret tactic.
They grew because they learned how to use reader behavior to make data-backed marketing decisions.

Nancy McCartney,
Life Coach & Non-Fiction Author 

Tested different angles and reader appeal.
Discovered what readers actually respond to.
$33,000 in books sales in 3 months and her highest sales month ever.

"Hello Steve!

I wanted to share my totals with you from "last year", since your program is why I have the numbers I do.

I signed up for your program in May. As you can see from the chart, my sales continued to grow, and last month was my biggest yet at over $7k . (Not counting the ACX sales! ($1200 royalties)

I cut my ad spend last month and profit went up.

Anyway, I just wanted to THANK YOU AGAIN for creating this course! So many of my fellow authors are struggling and I feel like I found the golden goose. This has literally changed my life.  

Warmly,

Nancy "

David Allan Hamilton,
Science Fiction Author 

Tested multiple advertising variables.
Discovered which messages readers responded to.
Generated $18,335 in royalties in five months.


"Hey Steve,

FYI, I purchased your program in February, spent a few months following the program and testing various ad parameters. These are my results from July 1 - Nov 28 (attached).

Over $18k in Amazon royalties over the past 5 months. I'll take that any day. This program has changed the way I look at writing and book sales.

David"

William Matthies,
Non-Fiction Author 

Tested advertising for the first time using Click Testing.
Discovered which ads generated sales for an unknown author with a single book.
0 to 1,000 Book Sales in 4 Months

"Nida and Steve, I typically reach out to you when I need help. Today I just want to thank you for all you've done for me. 

The internet is filled with those telling unknown authors what to do, for a price. I skipped past all of that until I saw one of the CTA ads on Facebook.

I took a deep breath, signed up, and completed the course in just over a month and a half.

I began advertising in late February; a month with zero sales. In March I sold 136 books, as of yesterday just over 1,000. Not bad for an unknown author with one book who had only joined Facebook a month prior to my book release.

In any event, I thank you again for your course, Steve.

Regards,

William"

Seven years ago, Amazon randomly withheld my royalties.

 

They never explained why.

 

I had done nothing wrong, and I wrote to them several times to ask for an explanation...

 

But I never once received a reply from a human.

 

So I decided to sell direct to readers.

 

Today, our direct-to-reader book marketing process is responsible for over $25M per year in additional indie author book royalties.

 

But I think the most telling thing about our program is that 32% of our authors have referred a friend or colleague.

 

To me, that speaks volumes about the quality of the experience our authors are having inside of our program, and about the results our authors are achieving.

 

If you're interested in selling directly to your readers, or in taking a more professional approach to your book marketing in general, I hope you'll consider joining us inside AMMO V4.

 

To your success,

 

Steve 

All The Skills and Tools You Need To Build A Successful Direct-Sales Book Business

Click Here To Claim YOUR Spot In AMMO V4!

Our Stupid Simple 30-Day Money Back Guarantee

If after 30 days you're not happy, we'll refund you. No jumping through hoops. 
No proof of use. Just in email in within 30 days, and we'll take care of you.

Selling directly to your readers is more profitable and sustainable.

Most authors are 100% reliant on Amazon.

They trust Amazon to find readers for them, to convert prospects into paying customers, and to pay the author's share of the royalties on time. 

This arrangement works for some authors, some of the time.

But is it working for you? If so, how long will it continue to work for you?

The reality is, you're only one algorithm change away from losing your income.

Why not control your own destiny by building a sustainable business around your books?

BONUS: Selling directly to your readers is also the fastest way
to increase your Amazon royalties!

Our authors' Amazon royalties grow right alongside their direct sales revenue.
This is due to a phenomenon called "cross-channel effects." 
Your advertising efforts raise awareness, and this translates to more book sales on all the retail platforms.

AMMO Phase 1: "Click Testing"

(Duration: 2-3 Weeks)

 

Click Testing answers the question, "Which of these true and accurate ways of describing my book actually produces sales?"

We'll show you how to set up, conduct, and evaluate your Click Tests to produce high-converting ads that sell more books and earn more profit per sale. 


(Click testing will also help you write more marketable books in the future :)

Test 1 - Tagline / Motivations
(Discover What Readers Actually Care About)

Storytellers (Novelists, memoirists, and story-based nonfiction authors) will test book/series taglines, while Problem Solvers will find their market's strongest motivators for positive change.

 

♦︎♢♦︎

 

Test 2 - Headline / Transformation (Identify The Promise That Generates The Most Interest)

Storytellers will test ad headlines, while Problem Solvers will find the most compelling transformation statements for their audience.

 

♦︎♢♦︎

 

Test 3 - Testimonials (Find The Proof Readers Trust Most)

All authors will find compelling "standalone testimonials" from prior readers and customers to help prospective readers decide if your books are right for them.

 

♦︎♢♦︎

 

Test 4 - Images (Learn Which Visuals Stop Readers From Scrolling)

A great deal of human gray matter is devoted to digesting visual information, so ad images are a powerful way to give prospective readers a sense of the experience of your book(s). 

 

♦︎♢♦︎

 

Test 5 - Primary Ad Text (Discover What Content Creates Buying Intent)

You'll discover the best way to use the "primary text" section of your advertisements to get readers excited about your books and products. The "primary text" appears above the image on Facebook ads

 

♦︎♢♦︎

 

Test 6 - Stress Test (Confirm You Have A Scalable Winner)

This is the final "sanity check" from your market to confirm that your testing has produced at least one high-converting advertisement to power your book sales.

 

♦︎♢♦︎

 

 

After AMMO Phase 1, you'll have professional book ads built by the same process that's responsible for over $125,000,000 in annual business income in over 75 industries...

 

And over $78,000,000 in book sales last year!

 

Click Here to Buy AMMO Phase 1: Click Testing for Authors

AMMO V4 Phase 2:
Build A Book Business You Actually Control

Once you've conquered Click Testing...

Once you've identified what readers want, you'll build the direct-sales system that turns more of those readers into customers:

Lessons 1 - 4: Build A Store You Own And Control

Most authors send readers to retailers and hope for the best. In this section, you'll build a direct-sales storefront that allows you to control the customer experience, collect customer information, and keep more of every sale.

Lessons 5 - 8: Create Offers Readers Find Difficult To Ignore

Readers rarely buy just one book when presented with the right offer. You'll learn how to structure bundles, doorbusters, order bumps, and special promotions that increase revenue while delivering more value to your readers.

Lesson 9 - 11: Increase Revenue Without Finding More Readers

The easiest customer to sell to is often the one who's already buying. You'll implement proven upsells and cross-sells that increase average order value and help you generate more revenue from the traffic you're already earning.

Lesson 12 - 15: Turn One-Time Buyers Into Repeat Buyers

Your email list can become one of the most valuable assets in your business. You'll build automated systems that keep readers engaged, bring them back for future purchases, and increase the lifetime value of every customer.

Lesson 16 - 17: Know Your Numbers With Confidence

Most authors have no idea which parts of their business are working and which aren't. You'll learn how to track the metrics that matter so you can make smarter decisions and identify growth opportunities before your competitors do.

Lesson 18: Scale Profitably

Once your system is producing consistent sales, you'll learn how to expand it without destroying profitability. You'll know where to focus, what to improve next, and how to grow your book business with confidence.

Join Now

Click here to get started!

Our 1-Step 30-Day Money Back Guarantee

If after 30 days you're not happy, we'll refund you. No jumping through hoops. 
No proof of use. Just in email in within 30 days, and we'll take care of you.

✷ BONUS Module 1: 

Scaling your ads while staying profitable

I'll give you my hard-earned best practices to help you grow your business profitably and sustainably. I'll show you how I set up my campaigns, ads, and ad sets for maximum results with minimum risk. I'll show you how I scale my top performing ads and cull the laggards. You'll learn how I apply a portfolio approach to my advertising to stabilize market fluctuations and ensure sustainable growth.

✷ BONUS Module 2: 

Your most powerful asset

In this bonus lesson, I bring back one of our authors' favorite lessons from way back in AMMO Version 2. People have invited me on podcasts just to talk about this particular lesson, because it's such a powerful (and often overlooked) asset you can use to accelerate your career growth.

✷ BONUS Module 3: 

The Freebie Funnel

For years, our authors' successes were powered by the "freebie funnel" (we invite new readers to enjoy a free ebook copy of our first-in-series). This isn't our primary sales configuration today, but for many authors, the freebie funnel remains a powerful and profitable customer acquisition process. I'll show you how to implement it in your business to complement your main sales process.

✷ BONUS Module 4: 

The Product Detail Page (PDP) funnel

Sales pages provide the highest return on ad spend for the vast majority of authors, but many of us generate handsome profits by also advertising directly to our Shopify product pages. I'll give you tools, tips, and tricks to test this customer acquisition process for yourself.

✷ BONUS Module 5: 

Advanced email segmentation

I'll walk you through the "Post Purchase Email Flow of Justice" to teach you some of Klaviyo's more advanced customer segmentation options. This helps you tailor the text and offers in your customer communications to best fit each customer's preferences. You'll write more relevant emails and make more relevant and compelling offers, which will translate to more happy customers, superfans, and profits!

Naomi's Story

$311,000 in book sales in her first year as an AMMO Author.

 

"Last year's earnings were $624,000, and it took me 30 months to reach $1,000,000 in total earnings."

-Naomi Rawlings, 2022

As a serious author, you've set aside all the myths about the book business. You understand that:

  • The best marketing strategy for your book is NOT just to write another book.

  • "Just write, and leave the marketing to mere mortals" is a recipe for disaster.

  • Good books do not just "find their audience."

  • In a world with 45,000,000 books, you must market yours with professionalism.

When you sell your books directly to your readers, you don't split your money with anyone.

And you don't wait up to 90 days to get paid, either. Your money gets deposited within a couple of business days after the customer's purchase!

How many books are needed for direct sales?

 

We recommend that novelists, memoir authors, and story-based nonfiction authors (collectively called STORYTELLERS) writing in shorter genres (such as romance) have at least 8 titles in the same series or sub-genre before building a direct-sales system.

 

We recommend that novelists, memoir authors, and story-based nonfiction authors (collectively called STORYTELLERS) writing in longer genres (mystery/thriller, urban fantasy, fantasy, etc) have at least 5 titles in the same series or sub-genre before building a direct sales system.

 

We recommend that nonfiction authors whose books solve problems (called PROBLEM SOLVERS) should have at least two products (books, courseware, services, consulting, workbooks, etc) before building a direct-sales system. 

 

What if you currently have fewer than the recommended number of titles?

 

If you have fewer than the recommended number of titles, we recommend starting with AMMO Phase 1 rather than the full AMMO V4 program. You'll see a budget-friendly enrollment option tailor made for you below. :)

 

What if your titles are split between different genres or topics?

 

There are some exceptions in cases where an author's different genres are very close to each other in terms of audience expectations, tropes, themes, etc, but each genre or subject area generally requires a separate and unique marketing system. Readers rarely follow an author across genre lines. So you'll want to have the recommended minimum number of titles in the same series or sub-genre.

 

If you have fewer than the recommended number of titles in any of your genres, we again recommend starting with AMMO Phase 1 rather than the full AMMO V4 program. Again, you'll see a budget-friendly enrollment option below that's designed for your situation. 

Which web tools will you need for direct sales?

 

It's best to think of a direct-to-reader book sales system as an ecommerce business. These kinds of businesses require certain web tools.

 

Inside of AMMO V4, we'll take you step-by-step through the setup and optimization process for these various tools.

 

It's our bread and butter, and our careful attention to the details is the main reason we've the world's premier direct sales program for seven years running.

 

(Most of these web tools aren't free, so if budget is a concern, we have a budget-friendly enrollment option with low monthly payments available for you below to help you get started a little more comfortably.)

 

♦︎

Meta Ads: We've spent tens of thousands of dollars testing all of the major digital advertising platforms available today.  Even the weird ones. Facebook and Instagram continue to produce the best results for the least money.

 

♦︎

Landing Page Optimization Software: Because the bookselling industry is so competitive, we need to take a methodical approach to testing and optimizing our sales pages. We use Unbounce for this purpose, because it's the only tool that has everything we need.

 

♦︎

Customer Experience Visualizer: In order to serve our customers with integrity, we need to understand their experience when they land on our pages. We use Mouseflow to identify and remove areas of confusion or friction.

 

♦︎

Ecommerce Store: We have tested a half-dozen ecommerce store options, and Shopify is the only one that fulfills all of our needs. Fortunately, it's a very budget-friendly app. 

 

♦︎

Digital Product Fulfillment: We use Bookfunnel to deliver our ebooks and audiobooks to our customers. It's an incredible app run by an incredible husband-and-wife team.

 

♦︎

Email Service Provider: Most authors already have an email list, but if you want to make a career income selling your books, you'll need a purpose-built, ecommerce-focused email system. The right email system can double your revenue, and Klaviyo is the best in the world.

 

♦︎

Graphic Design: We use a free app called Canva to create most of the graphics that support our advertisements and web pages.

 

♦︎

We'll guide you through the setup and optimization process to get the most out of these tools, and we'll also tell you how to avoid overpaying for them.

Build a sustainable career.

Remove the guesswork.

Follow a proven process. 

LET ME IN!

"AMMO takes your career to a whole new level."

-Lydia Sherrer

Earned over $1,400,000 in book sales and related revenue using the AMMO system to sell directly to her readers.

 

Registration is now open!

Your enrollment includes:

All The Skills and Tools You Need To Build A Successful Book Business

 

♦︎♢♦︎

 

Step-by-step guidance to set up your direct-to-reader marketing system.

♦︎

Lifetime access to the life-changing AMMO curriculum

♦︎

Free curriculum updates

♦︎

Financial and optimization tools to streamline your setup, management, and growth.

♦︎

Lifetime access to the AMMO community of highly successful authors (full payment plan only)

♦︎

Lifetime access to live, personalized coaching 2x weekly (full payment plan only)

♦︎

Learn to use the testing process that produces over $28,000,000 per year in author revenue

♦︎

Deploy powerful growth ads optimized to bring eager buyers to your store

♦︎

Use highly tested templates to springboard your web pages to profitability

♦︎

Use ultra-successful email techniques to maximize your book sales and revenue 

♦︎

Apply the testing process that allows you to write the books your readers want to read (and buy!)

♦︎

Use reader behavior data to learn what your readership loves

♦︎

BONUS: Learn how to set up your paperback and hardcover direct-sales system

♦︎

BONUS: Implement the AMMO direct-sales system for your audiobooks

♦︎

BONUS: Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit

♦︎

BONUS: Employ high-converting upsell assets to increase your revenue and profit while delivering more value to your customers

 

Get Started Today!

"I LOVE AMMO!!!"

-Diana Orgain 

 

$527,000 in book sales in her second year.

You are invited

to join the AMMO Author Community!

 

Will yours be the next AMMO success story? 

START NOW - Build a career income selling directly to your readers.

 

Write books your readers can't put down.

Build a profitable marketing system to power your book sales.

Achieve your vision for your author career!

Ready to get started? You have options!

 

IMPORTANT:

 

We recommend the GREEN, BLUE, or RED offer below if:

 

✯ You are a novelist, memoirist, or story-based nonfiction author (like Michael Lewis's Moneyball or The Blind Side), and you have at least 5 titles in the same series or sub-genre where ≥60K word counts are common.

 

OR

 

✯ You are a novelist, memoirist, or story-based nonfiction author (like Michael Lewis's Moneyball or The Blind Side), and you have at least 8 titles in the same series or sub-genre where <60K word counts are common.

 

OR

 

✯ You are a nonfiction author whose books solve problems for people, and you have at least two related products (books, courses, consulting, services, etc) to sell.

 

FOR ALL OTHER AUTHORS:

We recommend the ORANGE, PURPLE or PINK offer below.

Regular Price: $5,800

 

(Really :)

Your Price:

Lifetime Membership - SAVE $3,301

$2499

Regular price: $5,800. Lifetime access, group membership, and live coaching.

  • Total value: $9,391

  • Build a Direct Sales System That Doesn't Depend on Amazon: Master the same six-part process responsible for $28M+ per year in indie author sales ($5,800 value)

  • Stop Guessing What Readers Actually Want: Learn the exact "Click Testing" process that reveals which hooks, promises, covers, and positioning angles real readers respond to before you spend serious money. ($1,297 value)

  • Get Direct Access to Expert Feedback for Life: Join twice-weekly coaching calls to get answers on your ads, offers, funnels, email, and direct sales strategy. ($1,697)

  • Join a Community of Serious Authors: Learn alongside six- and seven-figure authors in our Facebook Group who are actively applying the process. ($597 value)

  • Email Support Directly From The Founder: Get video feedback to your questions from Steve himself (Free)
  • BONUS! Step-by-step instructions to perfectly set up your Facebook Ad Account (so you can start immediately, even if you're not tech-savvy!) (Free)
  • Lifetime Curriculum Updates. (Free)
  • Save up to 50% on your Mastermind Membership.

  • 30-Day No-Risk Guarantee Try it for a full month—if you don’t love it, we’ll take care of you!

  • Enroll now and you'll be able to start your first lesson in less than one minute!
CLICK TO BUY NOW

Lowest Payments - Save $1,164 per month!

$833

Reg: $1997/mo. Just 3 payments of $833/mo

  • Just Three Easy Payments of $697 to launch a business 

  • Build a Direct Sales System That Doesn't Depend on Amazon: Master the same six-part process responsible for $28M+ per year in indie author sales ($5,800 value)

  • Stop Guessing What Readers Actually Want: Learn the exact "Click Testing" process that reveals which hooks, promises, covers, and positioning angles real readers respond to before you spend serious money. ($1,297 value)

  • Get Direct Access to Expert Feedback for Life: Join twice-weekly coaching calls to get answers on your ads, offers, funnels, email, and direct sales strategy. ($1,697)

  • Join a Community of Serious Authors: Learn alongside six- and seven-figure authors in our Facebook Group who are actively applying the process. ($597 value)

  • Email Support Directly From The Founder: Get video feedback to your questions from Steve himself (Free)
  • BONUS! Step-by-step instructions to perfectly set up your Facebook Ad Account (so you can start immediately, even if you're not tech-savvy!) (Free)
  • Lifetime Curriculum Updates. (Free)
  • Save up to 50% on your Mastermind Membership.

  • 30-Day No-Risk Guarantee Try it for a full month—if you don’t love it, we’ll take care of you!

  • Enroll now and you'll be able to start your first lesson in less than one minute!
CLICK TO BUY NOW

The Easiest 30-Day Money Back Guarantee

Just write into the help desk and ask for a refund.
No proof of use. No reasons. 
Just write in and we refund.

 

For authors with a smaller number of titles:
AMMO PHASE 1: Click Testing for Authors

The only way for burgeoning authors to test into a 7-figure book business
(even if you're starting off small.)

✯  12 Concise, Powerful Lessons ✯  6 Proven & Profitable Market Tests ✯  10 to 20 Days Avg Completion Time
See What's Included in Click Testing

For authors with a smaller number of titles - Save $300

Just $1297

Lifetime access, free updates

  • FOR NOVELISTS WITH FEWER THAN 5 or 8 TITLES, and
  • ALSO FOR NONFICTION AUTHORS with just one book to sell (no additional books, courses, coaching, products, workbooks, etc)
  • Lifetime Access to Click Testing for Authors (The proven system used by 7-figure authors to sell more books.)
  • Free Program Updates (Stay ahead as the industry evolves.)
  • No Renewal Fees—One Payment & You're Set for Life! 🚀
  • BONUS! Step-by-step instructions to perfectly set up your Facebook Ad Account (so you can start immediately, even if you're not tech-savvy!)
  • Most authors complete Click Testing in just 10-20 days and start seeing results immediately!
  • When you're ready, save up to 40% on AMMO Phase 2, Direct Sales for Authors

  • 30-Day No-Risk Guarantee Try it for a full month—if you don’t love it, we’ll take care of you! No jumping through hoops.

  • Improve your odds by 20X to 100X of writing financially successful books

  • Enroll now and start your first lesson in less than one minute!

CLICK TO BUY NOW

For authors with a smaller number of titles

$449

3 easy payments of just $449/mo

  • FOR NOVELISTS WITH FEWER THAN 5 or 8 TITLES, and
  • ALSO FOR NONFICTION AUTHORS with just one book to sell (no additional books, courses, coaching, products, workbooks, etc)
  • Lifetime Access to Click Testing for Authors (The proven system used by 7-figure authors to sell more books.)
  • Free Program Updates (Stay ahead as the industry evolves.)
  • No Renewal Fees—One Payment & You're Set for Life! 🚀
  • BONUS! Step-by-step instructions to perfectly set up your Facebook Ad Account (so you can start immediately, even if you're not tech-savvy!)
  • Most authors complete Click Testing in just 10-20 days and start seeing results immediately!
  • When you're ready, save up to 40% on AMMO Phase 2, Direct Sales for Authors
  • 30-Day No-Risk Guarantee Try it for a full month—if you don’t love it, we’ll take care of you! No jumping through hoops.
  • Improve your odds by 20X to 100X of writing financially successful books
  • Enroll now and start your first lesson in less than one minute!
CLICK TO BUY NOW

For authors with a smaller number of titles

$125

12 easy payments of just $125/mo

  • FOR NOVELISTS WITH FEWER THAN 5 or 8 TITLES, and
  • ALSO FOR NONFICTION AUTHORS with just one book to sell (no additional books, courses, coaching, products, workbooks, etc)
  • Lifetime Access to Click Testing for Authors (The proven system used by 7-figure authors to sell more books.)
  • Free Program Updates (Stay ahead as the industry evolves.)
  • No Renewal Fees—One Payment & You're Set for Life! 🚀
  • BONUS! Step-by-step instructions to perfectly set up your Facebook Ad Account (so you can start immediately, even if you're not tech-savvy!)
  • Most authors complete Click Testing in just 10-20 days and start seeing results immediately!
  • When you're ready, save up to 40% on AMMO Phase 2, Direct Sales for Authors
  • 30-Day No-Risk Guarantee Try it for a full month—if you don’t love it, we’ll take care of you! No jumping through hoops.
  • Improve your odds by 20X to 100X of writing financially successful books
  • Enroll now and start your first lesson in less than one minute!
CLICK TO BUY NOW

"Everything changed for me when I started using the AMMO system to sell directly to my readers. "

-Kelly Oliver

FREQUENTLY ASKED QUESTIONS

 

What if I need additional help?

All AMMO V4 options come with free email support. We typically answer questions within a business day. Please keep in mind that Saturday and Sunday aren't business days :).

If you choose the full AMMO V4 package, you'll have lifetime access to the AMMO Author Community, lifetime access to customer support, and you'll be able to purchase coaching sessions with Steve, Naomi, Diana, and David if you'd like direct, personalized coaching and support.

If you choose our low monthly payment plan, you'll have the option to subscribe to 2x weekly live, individualized coaching calls in a group setting via Zoom, and to purchase a membership in our acclaimed private author Facebook group.

Done-for-you services are also available to help you set things up quickly and easily.

♢

How is AMMO different from other programs?

RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but AMMO is the only course that teaches you how to actually make it work.

♢

How many books do I need?

If you're a nonfiction author, we recommend 3 or more related titles OR one title with additional product(s) for sale, such as a coaching, consulting, or services package. 

If you're a novelist, we recommend 5 to 8 titles minimum, depending on your genre's word count. 5 titles for 60K+ word count, and 8 titles for less than 60K word count.

If you're a novelist and you have additional products, merchandise, or services to sell, you can often succeed with fewer than 8 titles.

If you have fewer than the recommended number of titles and don't have additional products to sell, we recommend the "CLICK TESTING ONLY option."

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What if something changes with the platforms covered in the program?

As long as your account remains in good standing, you'll have lifetime access to the course curriculum and all updates at no additional charge.

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Will there be any other expenses?

If you enroll in our full AMMO V4 program, you'll be setting up a sales and marketing funnel following a specific optimization procedure which uses a few specific third-party web tools (Unbounce, Mouseflow, Klaviyo, Bookfunnel, and Shopify). The cost for these tools varies based on the options you choose, and we provide links with discounts when available. It is important that you use these tools; we've tested just about everything under the sun, and these ones work best. You'll also want to plan on a $50/day testing budget during your setup and testing phase for each of the book formats you plan to offer. This will allow you to optimize your marketing system so that it brings in new customers at a profit.

If you enroll in Phase 1 only, called "Click Testing for Authors," you'll only need a Meta ads account, and we use a $30 daily testing budget for our six Click Tests. You can expect this phase to last roughly two weeks.

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What are the 30-Day Guarantee terms?

Just write to us and ask for a refund. (But it's worth considering that more than 50% of authors who tell us they want to quit, don't actually end up quitting. If you're feeling stuck or frustrated, just reach out to us for help. We have 9 years of experience helping authors through the sticky parts!)

If you're happy with the program but experiencing financial difficulty, another option is to switch to the installment plan after your refund has been issued. Just let us know if that's what you'd like to do and we'll help get you set up.

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Is AMMO difficult?

YES.

AMMO is an advanced program that most authors find to be quite challenging. We don't recommend it for authors who don't have a bit of experience using web tools. Elderly authors tend to struggle with the technical aspects of the program.

If you have a history of success in challenging endeavors, you're going to feel right at home as an AMMO author.

If you have a history of giving up easily, our recommendation is not to enroll.

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Why does AMMO recommend advertising on Facebook and Instagram?

We've collectively (and personally :) spent millions of dollars in advertising money to sell our books and products, and have tested every major ad platform along the way (and most of the minor ones). Facebook and Instagram provide the best results for the least money, and by a wide margin.

The rest of the digital marketing industry seems to agree, because FB and IG garner nearly three times more ad revenue than Google, according to the first-party analytics firm Northbeam.

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Does AMMO work for Novelists or Nonfiction authors?

Both! We have both novelists and nonfiction authors who are earning six- and seven-figure annual incomes.

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Is AMMO compatible with Kindle Unlimited, or do I have to be "wide"?

AMMO allows you to sell ebooks, paperbacks, hardcovers, audiobooks, and merchandise to your customers.

If you're in KDP Select (Kindle Unlimited), you won't be able to sell your ebooks directly to your readers. But you'll be able to sell every other format (paperback, hardcover, audiobook), plus any additional merchandise you would like to offer to your readers.

If you're doing well in KU but would like to do better, our authors generally cut their ad costs by 25% to 50% using the Click Testing curriculum to develop their book ads.

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The most successful independent authors put their readers first, both in their marketing and in their story development.

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The AMMO process is designed from the ground up to help you serve your readers with integrity.

Use our proprietary testing process to discover precisely what your genre's readers respond to.

Build lifelong relationships with your fans and customers to sustain your career.

Will yours be the next AMMO success story?

Let's do this!

Let's do this!

Click Here To Claim YOUR Spot In AMMO V4 Now!