Upgrade to AMMO V4 and learn how to build a career income selling directly to your readers.
All The Skills and Tools You Need To Build A Successful Direct-Sales Book Business.
"AMMO takes your career to a whole new level."
-Lydia Sherrer
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→ Earned over $1,400,000 in book sales and related revenue using the AMMO system to sell directly to her readers.
Wondering what AMMO V4 is all about?
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→ See the introductory lesson to the book marketing method that has produced more $1,000,000 earners per capita than any other program. Click the "Play" button below to start.
Selling directly to your readers is more profitable and sustainable.
Most authors are 100% reliant on Amazon. They trust Amazon to find readers for them, to convert prospects into paying customers, and to pay the author's share of the royalties on time.
This arrangement works for some authors, some of the time.
But is it working for you? If so, how long will it continue to work for you?
The reality is, you're only one algorithm change away from losing your income.
Why not control your own destiny by building a sustainable business around your books?
When you sell your books directly to your readers, you don't split your money with anyone.
And you don't wait up to 90 days to get paid, either. In some cases, the money shows up in your account on the day of the purchase!
BONUS: Selling directly to your readers is also the fastest way to increase your Amazon royalties!
Our authors' Amazon royalties grow right alongside their direct sales revenue. This is due to a phenomenon called "cross-channel effects." Your advertising efforts raise awareness, and this translates to more book sales on all the retail platforms.
→ Build a sustainable career.
→ Remove the guesswork.
→ Follow a proven process.
"Last year's earnings were $624,000, and it took me 30 months to reach $1,000,000 in total earnings."
-Naomi Rawlings
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→ $311,000 in book sales in her first year as an AMMO Author.
Follow a professional approach to market your books.
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Our industry-leading author success rate doesn't come from tricks, loopholes, or short-term tactics.
You'll follow a proprietary process to discover what readers in your genre want, and then you'll give it to them with integrity.
→ Build a sustainable and profitable marketing system.
→ Grow your author career on solid footing.
Your success will come from writing excellent books that readers love, and from optimizing six business assets.
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✦ Advertising is essential in a world with 60,000,000 books. You'll construct high-converting advertisements by testing headlines, images, and text copy.Â
✦ Your sales page will welcome new readers into your world, and invite them to purchase from you.
✦ On the way to checkout, you'll offer an opportunity to enjoy another title at a great price. This is called the "order bump," and readers love these bonus offers.
✦ You'll use the world's highest-converting checkout process inside your own ecommerce store, hosted by Shopify.
✦ You'll congratulate your new customer and invite them to enjoy a great deal the next title in your series. This is the post-purchase upsell, and you'll be pleasantly surprised at how many readers love these bonus books!
✦ Your email system will contribute 25% to 50% of the total revenue to your business, and will keep your customers coming back to purchase from you.
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You'll optimize these assets to work for you 24/7, rain or shine, while you work on your next book.
"AMMO was the best investment I've ever made."
-Gordon Carroll
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→ $111,000 in book sales in his first year as an AMMO Author.
Optimize your assets for profitability, then scale your results.
You'll follow a methodical process to dial in your marketing assets, which will position you to grow your reach and profit.
Upgrade Registration is now open!
Your upgrade includes:
All The Tools You Need To Build A Successful Book Business
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Step-by-step guidance to set up your direct-to-reader marketing system.
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Lifetime access to the life-changing AMMO curriculum
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Free curriculum updates
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Financial and optimization tools to streamline your setup, management, and growth.
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Lifetime access to the AMMO community of highly successful authors
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Learn to use the testing process that has produced over $25,000,000 in results
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Deploy powerful growth ads optimized to bring eager buyers to your store
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Use highly tested templates to springboard your web pages to profitability
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Use ultra-successful email techniques to maximize your book sales and revenueÂ
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Apply the testing process that allows you to write the books your readers want to read (and buy!)
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Use reader behavior data to learn what your readership loves
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BONUS: Learn how to set up your paperback and hardcover direct-sales system
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BONUS:Â Implement the AMMO direct-sales system for your audiobooks
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BONUS:Â Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit
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BONUS:Â Employ high-converting upsell assets to increase your revenue and profit while delivering more value to your customers
"I LOVE AMMO!!!"
-Diana Orgain
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→ $527,000 in book sales in her second year.
You've conquered click testing. Here's the direct sales awesomeness that awaits you inside AMMO V4:
Lesson 1: Understanding direct sales economics
Take a tour of the AMMO direct sales system that you'll be building and optimizing. Discover the key economic drivers we've discovered through our work with hundreds of authors, and how our entire process is designed around these realities.
Lesson 2: Fundamental principles
We've designed AMMO V4 as a complete business education for authors, built on the fundamental principles that have produced over $1B in client results across 75+ industries. You'll apply these hard-won lessons to your book business to grow profitably and avoid common pitfalls.
Lesson 3: Shopify!
We'll start getting our hands dirty as we set up your book products for sale inside your very own Shopify store. We'll also welcome you to the excitement and independence that come with owning your own e-commerce store!Â
Lesson 4: Bookfunnel + Shopify
You'll be able to fulfill your customers' electronic purchases easily, automatically, and professionally through Damon Courtney's brilliant app, Bookfunnel.
Lesson 5: Selling book bundles without breaking the bank
Four out of every five book purchases today are physical copies, and we'll guide you through the process of putting together your paperback offers. This is a critical part of every successful author business today, and we'll give you the financial tools to quickly and fully understand your unit costs.
Lesson 6: Your business's Golden Ratio
Avoid the crippling operational pitfalls that prevent talented authors from succeeding in their book businesses. You'll discover a powerful framework that gives you full clarity and allows you to run your business like a pro.
Lesson 7: Creating your "Doorbuster" offer stacks
A killer offer is critical to attracting new readers. You'll use our proprietary tools to help you design your introductory "doorbuster" offers for ebooks, paperbacks, AND audiobooks (if you have them). The tools will do ALL of the math needed to understand the gross profit you'll earn with each sale. This is crucial to your ability to scale your business!
Lesson 8:Â Implementing your doorbuster offer (and order bumps!)
We'll walk you step by step through the process of setting up your doorbuster offer and order bump pages to make them customer-ready. This is a tremendously satisfying step in the process -- your offers are the engine that will power your business growth for years to come.
Lesson 9: Unbounce tips & tricks
It's not enough to create functional offers. We must test, iterate, and optimize those offers to best serve our customers, which allows us to build a profitable business. We'll walk you through one of the most powerful business growth tools in our arsenal to help you quickly reach profitability.
Lesson 10:Â Setting up your sales page
We'll hand you a number of battle-tested, powerful, proven sales page templates as a springboard to build the pages that will sell your books to new readers. Each of these templates has sold millions of dollars worth of books, and will save you weeks of work and thousands of dollars in testing.
Lesson 11: Post-purchase upsell offers
Readers LOVE a great deal on a great book, so once they've chosen to buy your doorbuster offer, we'll give them a "would you like fries with that" offer to enjoy another great title at a compelling price. This little offer will go a long way toward securing your profitability!
Lesson 12: The best email system on the planet for your store
In lesson 12, we'll walk you through setting up your Klaviyo email system. Klaviyo is the most powerful and profitable email system for Shopify store owners, and we'll show you the procedures we use to develop, test, and iterate the two most important email flows in your entire business: the welcome sequence and abandoned cart sequence.
Lesson 13: SHOWTIME! It's time to bring new customers into your store!
All of our hard work to this point will really start paying off. We'll show you how to deploy the ads you built inside of the Click Testing portion of AMMO V4 in order to bring new customers into your system. This will give us the necessary data and market intelligence to make constant improvements and build a highly profitable bookselling system!
Lesson 14: The Ledger of Legends
This "legendary" tool will take all of the confusion, messiness, and frustration out of tracking your advertising results. It will give you a clear picture of your business's financial performance every single day, AND it will evaluate your performance numbers and tell you which of your marketing assets to iterate next. This tool gives you knowledge, insight, and autonomy to run your business like a seasoned professional.
Lesson 15: How to get your sales page not to suck
Testing and optimizing your sales page is the hardest part of the direct sales process. You can think of it as a rite of passage, foisted upon us by the business gods. I'm going to give you insight and instruction from thousands of sales pages that have produced many millions of dollars in results, and this will save you weeks of aggravation and thousands of dollars in testing costs.
Lesson 16: Krushing the rest of your Klaviyo flows
We'll return to Klaviyo to fully harness its unique power. You'll create smart email flows that will automatically meet your customers wherever they are in their customer journey with you. Over time, this effort can double the revenue your business makes, 24/7/365. It's an extremely powerful system, and we'll show you how to make the most of it to grow your business profitably and sustainably.
Lesson 17: One Click Gold
In this lesson, we'll spend some quality time setting up another exceptionally powerful tool: the upsell offer system we use inside of Shopify to increase customer happiness by giving them more amazing books at compelling prices. You'll also learn how to A/B test these offers, and this will help you increase your store's revenue and profit -- automatically -- by up to 50%!
Lesson 18: Where to learn how to SCALE YOUR BUSINESS
In this lesson, I'll show you how to unlock our Capstone Bonus Module (see below), and you'll have immediate access to the bonus lesson that answers the most common question from AMMO graduates: How do I scale my ads profitably and sustainably? You'll benefit from what I've learned by spending over a million dollars of my own money on Meta ads. And you'll also receive MORE bonus lessons, released at a comfortable pace to allow you to take full advantage of them.
âś· BONUS Module 1:Â
Scaling your ads while staying profitable
I'll give you my hard-earned best practices to help you grow your business profitably and sustainably. I'll show you how I set up my campaigns, ads, and ad sets for maximum results with minimum risk. I'll show you how I scale my top performing ads and cull the laggards. You'll learn how I apply a portfolio approach to my advertising to stabilize market fluctuations and ensure sustainable growth.
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Your most powerful asset
In this bonus lesson, I bring back one of our authors' favorite lessons from way back in AMMO Version 2. People have invited me on podcasts just to talk about this particular lesson, because it's such a powerful (and often overlooked) asset you can use to accelerate your career growth.
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The Freebie Funnel
For years, our authors' successes were powered by the "freebie funnel" (we invite new readers to enjoy a free ebook copy of our first-in-series). This isn't our primary sales configuration today, but for many authors, the freebie funnel remains a powerful and profitable customer acquisition process. I'll show you how to implement it in your business to complement your main sales process.
âś· BONUS Module 4:Â
The Product Detail Page (PDP) funnel
Sales pages provide the highest return on ad spend for the vast majority of authors, but many of us generate handsome profits by also advertising directly to our Shopify product pages. I'll give you tools, tips, and tricks to test this customer acquisition process for yourself.
âś· BONUS Module 5:Â
Advanced email segmentation
I'll walk you through the "Post Purchase Email Flow of Justice" to teach you some of Klaviyo's more advanced customer segmentation options. This helps you tailor the text and offers in your customer communications to best fit each customer's preferences. You'll write more relevant emails and make more relevant and compelling offers, which will translate to more happy customers, superfans, and profits!
"Steve is THE book marketing expert, hands down. And what an amazing instructor!"
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Erin Athene
Founder and CEO, Mint CRO
A top 4% worldwide startup company, 2020
"Everything changed for me when I started using the AMMO system to sell directly to my readers. "
-Kelly Oliver
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You are invited
to join the AMMO Author Community!
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Will yours be the next AMMO success story?
START NOW - Build a career income selling directly to your readers.
Write books your readers can't put down. Build a profitable marketing system to power your book sales. Achieve your vision for your author career!
Ready to get started? You have options!
BUT FIRST:
If you haven't done so already, please consider recording a video review to help other authors who are considering joining the Click Testing for Authors program. Your voice and your experience matter, and we want authors to be fully informed about what to expect inside our program and community.
As a token of my appreciation for helping us pay it forward, you'll get to "SPIN THE WHEEL" to save up to an additional 30% on your AMMO V4 upgrade.
Then, you'll be returned to this page to select your payment option.
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All sales are final.
FREQUENTLY ASKED QUESTIONS
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What if I need additional help?
You'll have lifetime access to the AMMO Author Community, lifetime access to customer support, and you'll be able to purchase coaching sessions with Steve, Naomi, Diana, and David if you'd like direct, personalized coaching and support. Done-for-you services are also available to help you set things up quickly and easily.
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How is AMMO different from other programs?
RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but AMMO is the only course that teaches you how to actually make it work.
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Is there a trial period?
No. Building a successful direct sales business is a serious undertaking, and I'm sharing my most profitable trade secrets, tools, and processes with you at a substantial discount. Succeeding in the publishing business requires full commitment, and we've noticed over the years that people who begin with one eye on the exit almost never succeed. You'll need to be fully committed, and all sales are final.
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What if something changes with the platforms covered in the program?
Once you've registered for the program, you'll have lifetime access to the course curriculum and all updates at no additional charge.
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Will there be any other expenses?
You'll be setting up a sales and marketing funnel following a specific optimization procedure which uses a few specific third-party web tools (Unbounce, Mouseflow, Klaviyo, Bookfunnel, and Shopify). The cost for these tools varies based on the options you choose, and we provide links with discounts when available. It is important that you use these tools; we've tested just about everything under the sun, and these ones work best. You'll also want to plan on a $50/day testing budget during your setup and testing phase for each of the book formats you plan to offer. This will allow you to optimize your marketing system so that it brings in new customers at a profit.
The most successful independent authors put their readers first, both in their marketing and in their story development.
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The AMMO process is designed from the ground up to help you serve your readers with integrity.
Use our proprietary testing process to discover precisely what your genre's readers respond to.
Build lifelong relationships with your fans and customers to sustain your career.
