Every author has a goal. Successful authors have a process.
Craft and marketing instruction from million-dollar writers, live and in person.
Designed for novelists and nonfiction authors at all career stages.
All The Tools You Need To Build A Successful Book Business, Taught LIVE by Million-Dollar Writers.
Registration closes on November 13th at 11:59PM US MDT
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Please note: Because the program is taught LIVE, we must limit enrollment. Don't delay!
"It's not about plotting or pantsing. It's all about pacing!"
-Ines Johnson
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→ Seven-figure writer, 15-year university screenwriting professor, television writer & producer, bestselling novelist with over 80 titles.
Building diverse income streams is more profitable and sustainable.
Most authors are 100% reliant on Amazon. They trust Amazon to find readers for them, to convert prospects into paying customers, and to pay the author's share of the royalties on time.
This arrangement works for some authors, some of the time.
But is it working for you? If so, how long will it continue to work for you?
The reality is, you're only one algorithm change away from losing your income.
Why not control your own destiny by building a sustainable business around your books?
"Everything changed when we started approaching it like a business."
-Lydia Sherrer
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→ Full-time professional novelist with over $1M in royalties, merchandise sales, sponsorship funds, kickstarter campaigns, and in-person sales.
Why add direct sales, patreon, merch, and in-person events to your arsenal?
When you sell directly to your readers, you don't split your money with anyone.
And diversifying your revenue sources is the best insurance against changing market conditions.
BONUS: Selling directly to your readers is also the fastest way to increase your Amazon royalties!
Our authors' Amazon royalties grow right alongside their direct sales revenue. This is due to a phenomenon called "cross-channel effects." Your advertising efforts raise awareness, and this translates to more book sales on all the retail platforms.
Build a sustainable career.
Remove the guesswork.
Follow a proven process.
Get the help you need, LIVE.
Registration closes on November 13th at 11:59PM US MDT
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Please note: Because the program is taught LIVE, we must limit enrollment. Don't delay!
"Consistent, sustainable effort over time, of course. AND you have to know what the hell to do, and how the hell to do it."
-Lars Emmerich
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→ Built a diversified, multi-million-dollar career. Amazon and the other retailers account for just 17% of Lars' revenue.
Follow a professional approach to WRITE and MARKET your books.
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Our industry-leading author success rate doesn't come from tricks, loopholes, or short-term tactics.
You'll follow a proven process to discover what readers in your genre want, and then you'll give it to them with integrity.
→ Build a sustainable and profitable Book Creation and Marketing system.
→ Grow your author career on solid footing.
Registration closes on November 13th at 11:59PM US MDT
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Please note: Because the program is taught LIVE, we must limit enrollment. Don't delay!
Your success will come from writing excellent books that readers love, and from building a sustainable and diversified business.
✦ Marketing is essential in a world with 45,000,000 books. You'll build a diversified marketing ecosystem to grow your fan base and scale your revenue. You'll balance digital, social, and in-person methods to build a career that stands the test of time.
✦ Story craft powers everything. 15-year screenwriter and college professor (and bestselling romance novelist!) Ines Johnson will guide you to discover and develop the consistent sustainable, enjoyable writing process that will form the backbone of your business and your brand.
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Discover and develop YOUR repeatable, sustainable, enjoyable career growth process.
Optimize your assets for profitability, then scale your results.
You'll follow a methodical process to dial in your marketing assets, which will position you to grow your reach and profit.
Our community has a strong history of profitability. Learn from an elite (and friendly!) group of authors!
Registration is now open!
Your enrollment includes:
All The Tools You Need To Build A Successful Book Business
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Step-by-step guidance to set up your direct-to-reader marketing system.
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24 LIVE sessions learning from seven-figure writers and book marketing professionals
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Free curriculum updates
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Lifetime access to recorded coaching calls
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Lifetime access to the AMMO and Author 360 community of highly successful authors
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Learn to use the marketing process that has produced over $25,000,000 in results
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Discover and develop YOUR sustainable, consistent, enjoyable growth process
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Use highly tested techniques to springboard your business to profitability
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Use ultra-successful email techniques to maximize your book sales and revenue
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Apply the proprietary process that allows you to write the book your readers want to read
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Build lasting relationships with rabid fans, who will be the "core power" driving your career forward.
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BONUS: Learn how to set up your paperback and hardcover direct-sales system
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BONUS: Implement the Author 360 direct-sales system for your audiobooks
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BONUS: Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit
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BONUS: Learn how to use non-traditional marketing tools such as crowd-funding, ecommerce, merchandise, speaking, in-person sales, and more.
"I LOVE this community!"
-Diana Orgain
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→ $527,000 in book sales last year.
What you'll learn from our million-dollar instructors inside Author 360
Week 1
Craft with Ines: How I Failed my Way to Six-Figures by Learning to Write to Market
In this lesson, Ines Johnson will show you how she became an overnight success … after five years of bumbling mistakes. You’ll learn the secrets, which are mostly comprised of what not to do, as she details her missteps and failures up the slippery ladder of success from a three-figure to a six-figure author.
Marketing with David & Lydia: This is Business, Not Art - Establishing the right mindset and best practices for long term success.
You’ll learn:
- How to make sure you’ve set yourself up to operate profitably as a business
- How to set and achieve goals no matter what or how fast you write
- How to think like an entrepreneur and produce content for a hungry audience
Week 2
Craft with Ines: The Beats of Storytelling That’ll Keep Readers Marching through your Story’s Tune.
This lesson goes beyond the plot points of storytelling and looks specifically at reader expectations in genre fiction. These expectations are known as The Beats. Since each genre has them, and readers who love those genres know them intrinsically, you should master them.
Marketing with David & Lydia: Define Your Brand - What am I doing and who is going to give me money for it?
You’ll learn:
- What is a brand and how do I shape my own
- What is an audience and how do I find mine
- How to use your brand to attract your target audience and get them to buy your books
Week 3
Craft with Ines: How the Three Act Structure Supports Your Character’s Transformation
In this lesson, we’ll cover the Set Up, Confrontations, and Resolution acts necessary in different forms of storytelling. We’ll also discuss ways in which characters transform by going on this three stage journey.
Marketing with David & Lydia: Writing to Market - Finding the sweet spot of creating what you love in a form that people are eager to buy
You’ll learn:
- How to find your sweet spot
- How to use writing to market principles to make your books sell like crazy
- How to expand writing to market principles to apply to your whole business
Week 4
Craft with Ines:How to Set Up Act I to Grab a Reader’s Attention
Hook the audience by showing them the extraordinary situation and/or qualities of the hero or heroine.
Marketing with David & Lydia: Mastermind Your Marketing Plan - Where and how do I get people to buy my stuff?
You’ll learn:
- How to make a marketing plan that fits your business and situation
- How to evaluate different marketing opportunities and strategies
- What to do when marketing fails
Week 5
Craft with Ines: How to Confront Act II so the Middle Doesn’t Sag
In the middle of the story, the hero/heroine must confront many obstacles which will test their skill and their resolve. They’ll face false victories and setbacks and likely have to regroup once or twice before advancing the cause.
Marketing with David & Lydia: Building Your Tribe Part I - How do I find droves of enthusiastic readers?
You’ll learn:
- What is a “Tribe,” why is it important, and how do I find mine
- Mechanisms, platforms, and methods for building your Tribe
- The all-important email newsletter: best practices for good results
Week 6
Craft with Ines: How to Resolve Act III to Get Them to Come Back For More
At the resolution of the story, the hero/heroine must confront their most arduous challenge. But in a serial or episodic storytelling, this is not the end because when one door closes, another door opens.
Marketing with David & Lydia: Building Your Tribe Part II - How do I get my readers eager to buy my books and tell others about them?
You’ll learn:
- How to keep your Tribe engaged, active, and ready to buy
- How to turn readers into fans and fans into super fans
- The Dos and Don’ts of maintaining a healthy Tribe
Week 7
Craft with Ines: How to Launch into each Scene to Keep the Pages Turning
Scenes don’t always begin at the beginning of the action. We’ll learn the four ways to capture a reader’s attention by launching them into each scene of your book.
Marketing with David & Lydia: Network Your Way To Success - Breaking into the industry as a professional that people want to work with.
You’ll learn:
- Why and how networking is your single most important tool as a professional author
- How to network successfully and make people like you and want to work with you
- Where to find networking opportunities
Week 8
Craft with Ines: How to Achieve Goals that will Motivate Readers to stick through the Middle.
The middle of your story is a treacherous place where our main character is tried and tested in every way we can cruelly imagine. They’ll face false victories and setbacks and likely have to regroup once or twice before advancing the cause.
Marketing with David & Lydia: Supercharge your Career at Conventions - They might seem scary, but they’re really your greatest tool for supercharging your author career.
You’ll learn:
- How to set up a killer table and make your event profitable
- How to craft a sales pitch that will hook readers and get them to buy your book
- How to evaluate opportunities at conventions and leverage them for your success
Week 9
Craft with Ines: How to Hook Readers with Endings That’ll Have them One-Clicking Your Next Book
We are so close to the finish line. You just left your hero or heroine in peril. But it’s not over yet! There’s a rainbow at the end of this path shining its light on a silver line in the distance. There’s a way out. Your main character just has to get to the door… but they don’t expect another door to be yanked open and for you to pull them, and the readers, through to the next story!
Marketing with David & Lydia: The Secret Power of Crowdfunding - Many hands make light work, and they put food on your table.
You’ll learn:
- Different types of crowdfunding and how they can benefit your author business
- How to use Patreon (and platforms like it) to ensure reliable monthly income
- How to use Kickstarter (and platforms like it) to launch projects and supercharge your career
Week 10
Craft with Ines: How to Tackle Revisions without Tearing Your Hair Out
If you think about revising your book like you would tidy your home -sweep, clean, and polish- you’ll get through the passes without breaking a sweat.
Marketing with David & Lydia: Selling From Your Own Website - Taking the power away from retailers and putting the profit in your own pocket.
You’ll learn:
- Why and how selling from your own site can benefit you—and when not to do it
- How to sell ebooks and audiobooks from your own site
- How to profitably sell and fulfill paperbacks from your own site
Week 11
Craft with Ines: How to Write Blurbs and Sales Copy to Attract Your Next Reader
This week you’ll learn to narrow your story down to its key elements, then string those elements together to craft compelling sales copy to get the right readers to one click your books!
Marketing with David & Lydia: Diversification Rocks: Going Hybrid - Getting the most profit out of working with traditional publishers without getting screwed over in the process.
You’ll learn:
- The philosophy of diversification and hybrid publishing, and why it’s essential to your business
- How to find and take advantage of traditional publishing opportunities
- How to keep from getting screwed over by traditional publishers
Week 12
Craft with Ines: A few Marketing and Publishing Tips and Tricks Before We Part
For our last week I’ll show you a systematic way to keep your books in front of new and old readers without breaking the bank or callusing your thumbs on social networks.
Marketing with David & Lydia: Iron Cladding Your Writing Career To Last - This is all great, but for real, how do I manage this, boots on the ground, day to day, and survive?
You’ll learn:
- How to move forward in your author business empowered and ready to adapt with the market
Advanced techniques from our AMMO vault to maximize your reach and profit!
✷ BONUS Module 1:
Incorporating paperbacks and hardcovers into your direct-sales system
While ebooks are certainly a thing, many fans still want to read a "real book" -- and this is the phrase that most of them use, meaning a physical copy. In this bonus module, you'll learn how to sell paperbacks, hardcovers, and large print editions to your new fans.
✷ BONUS Module 2:
Incorporating AUDIOBOOKS into your direct-sales system
Audiobooks represent roughly five times the market opportunity that ebooks do, but the space is dominated by Audible, which does not pay an attractive royalty rate for authors. This bonus module will show you how to sell your audiobooks much more profitably by incorporating them into your direct-to-customer sales system!
✷ BONUS Module 3:
Combining your ebook, audiobook, and paperback sales into a seamless system
Offering options for your fans is great! But how do you do that profitably at scale? You'll learn how to incorporate these different asset types together in a seamless way to increase your customer satisfaction (and profit!)
✷ BONUS Module 4:
Offer more value with every sale, and earn more revenue
You've done the hard work of turning a stranger into a new customer. This module will teach you how to offer additional products AFTER checkout to add 18% more revenue to your business while deepening your relationship with your fans. A higher average order value gives you a much more profitable business!
"Steve is THE book marketing expert, hands down. And what an amazing instructor!"
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Erin Athene
Co-Founder and CEO, Mint CRO
A top 4% worldwide startup company, 2020
"Everything changed for me when I started selling directly to my readers. I was able to leave my full-time job!"
-Kelly Oliver
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You are invited
to join the AMMO / Author 360 Community!
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✦ Lydia Sherrer, $348,000 in book sales so far this year.
✦ Katie Cross, $506,000 in book sales last year.
✦ Diana Orgain, $527,000 in book sales last year.
✦ Gordon Carroll, $111,000 in book sales last year.
✦ Naomi Rawlings, $311,000 in book sales last year.
✦ Kelly Oliver, now a full-time professional author.
✦ AJ Stewart, now a full-time professional author.
✦ Ray Smith, profitable AMMO author.
✦ David Baxter, profitable AMMO author.
✦ Michael Lindley, full-time professional author.
✦ Theresa Crater, full-time professional author.
And many more!
Will yours be the next success story?
START NOW - Leverage our success and experience to build a career income as an author!
Write books your readers can't put down. Build a profitable marketing system to power your book sales. Achieve your vision for your author career!
Ready to get started? You have options!
*30 DAY MONEY BACK GUARANTEE
Please note: Because the program is taught LIVE, we must limit enrollment. Don't delay!
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Please Note: Because this course is taught LIVE, we must limit enrollment to just 250 authors. If you're interested in joining, we recommend enrolling very soon. :)
*Classes will be recorded.
FREQUENTLY ASKED QUESTIONS
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What if I need additional help?
You'll have lifetime access to the Author 360 Community, lifetime access to the recorded coaching calls, and you'll be able to purchase additional coaching sessions if you'd like direct coaching and support.
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How is Author 360 different from other programs?
RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but Author 360 is the only course that teaches you how to actually make it work.
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Is Author 360 open for enrollment?
Yes, but don't wait! Enrollment will be closing soon. The next enrollment period has not been determined yet, but the course will likely not be available again until next year.
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What if something changes with the processes covered in the program?
No problem! Once you've registered for the program, you'll have lifetime access to the course curriculum and all updates at no additional charge.
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What if the program is not for me?
We believe you shouldn't begin this endeavor with your eye on the exit, because building a career requires perseverance and dedication. But if Author 360 is just not for you, email us within 30 days of your purchase to receive a full refund.
The most successful independent authors put their readers first, both in their marketing and in their story development.
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The Author 360 process is designed from the ground up to help you serve your readers with integrity.
Use our proprietary process to discover and deliver what your genre's readers want.
Build lifelong relationships with your fans and customers to sustain your career.
Will yours be the next outrageous success story?
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