Click Testing Walkthrough
Pretend for a moment that you've written a spy thriller, and you would like more readers to buy it.
(It's OK if you write business books, romance, fantasy, self-help, urban fantasy, religious fiction, historical fiction, memoirs, sci-fi, women's fiction, action/adventure, psychological thrillers, or any other kind of book under the sun. The same principles apply, because Click Testing is all about discovering what the humans in our market like and want :)
Let's also say for the sake of argument that you're aware that there are 60,000,000 (60 MILLION!) other books available for sale 24/7/365 on amazon and other retailers.
So you know that you have to advertise in order to generate interest in your books.
Otherwise no one will even know your books exist, much less buy them.
And pretend that you've heard (maybe in this introductory video) that based on the results produced by millions of dollars in book ads run by authors in our community...
Facebook and Instagram are the best places to advertise your books.
And let's pretend you've also learned that you have to structure your ads a certain way to make sure the people who are clicking on them are not merely curious, but are likely to purchase your books.
Let's also say that you've internalized the uncomfortable truth that 95% of our marketing ideas aren't good enough (more here)...
And finally, let's say you're thinking about doing some market testing, but you have that one burning question:
"It sounds good," you say...
Answer: Yes.
Click testing is responsible for $200M per year in extra revenue across a ton of different industries, and it's also responsible for a ton of book sales.
Real talk:
Nothing and nobody can possibly guarantee that you'll make a dime as an author. If it were possible to predict success in advance, then publishers, venture capitalists, and startup founders would not have that dismal 90% failure rate they're famous for.
However, click testing is all about understanding your market, which unlocks unlimited possibilities.
AJ Vanderhorst sold 115,728 books last year. You can read more about it here.
Othniel Dory and his team sold over 250,000 copies of their children's books from their Shopify store last year. You can see Othniel's interview here.
Ben & Patty Wallace reached their first five-figure month (that's over $10,000 in book sales), then doubled it to reach $20,000 in the next couple of months. Patty gives an in-depth account of their experience here.
Britt & Laurie-Anne used Click Testing to gain clarity on what their market really wanted from them. They used this knowledge to grow their business to $400,000 in monthly revenue, and you can read more about it here.
Gordon Carroll retired early from the police force on the strength of his book sales, and has been a member of our community for years. He talks about his experience on this page as well.
Lee Savino and writing partner Renee Rose write wildly popular "bad-boy romance" novels. They grew tired of only making money whenever they launched a new book, so they used Click Testing (in conjunction with our direct sales program) to generate seven figures in backlist sales last year. Lee talks about it with me in an upcoming episode of her podcast (along with Russell Nohelty).
Here's some more name-dropping:
David Chesson (Kindlepreneur founder), Joanna Penn (author, podcaster, indie publishing luminary, and the force behind The Creative Penn), Pierre Jeanty (million-selling poet and entrepreneur), Rachel Hanna (multi-million-dollar-per-year author), Marie Force (multi-million-dollar-per-year author), Alana Terry (writing coach and bestselling novelist), Naomi Rawlings (million-dollar earner), David Doepker (bestselling author, entrepreneur, and podcaster), Lydia Sherrer (million-dollar earner), AJ Vanderhorst (sold 115,728 books last year), Monica Leonelle and Russell Nohelty (bestselling authors and book marketing coaches), Lee Savino (million-dollar-per-year author), Diane Capri (of the Chasing Reacher series), LT Ryan (million-dollar-per-year author) and many more highly successful independent authors and entrepreneurs are clients and affiliates of mine.
Click NEXT to see a detailed breakdown of the 6 Click Tests that have unlocked millions for indie authors (in Part 2 of 3.)
If you're interested to learn more, but don't want to read any further, the most thorough way to learn more is to watch the brief webinar I put together for you.
If webinars aren't your thing (no judgment :), you can also check out the Click Testing for Authors enrollment information page.
You'll see details about the program contents and delivery, customer results, and payment plan options.
We've also put together a page full of unedited, unabridged video interviews and reviews from our authors.
We asked them to help you decide if our program and process are legitimate, professional, useful, and effective.
I've never watched these videos, because they were meant for you. So I don't actually know what advice these authors might have for you, but I am confident that they have your best interest at heart.
