So you're not selling my book? You're only getting me leads?

Yes, and let me explain why: There has been an unfortunate push from Ebook publishers for coaches or service providers to write a book for sales, overpromising that book sales will equate to more clients.

This couldn't be further from the truth.

The smartest way to leverage your Ebook is via a free Ebook funnel. Email leads are cheaper to acquire than paying for book sales, meaning more prospective clients will enter your funnel, read your book, and get warmed up to pay for your services.

What is "Click Testing" for independent authors?

Click Testing is a straightforward ad testing process for indie authors that lowers costs, boosts sales, reduces frustration, and increases profits.

Click Testing is used by over 2,800 businesses and authors in 75+ industries, and has helped to create over $1B in client results.

Why should I use Click Testing to build and optimize my non-fiction funnel?

Click Testing is the fastest and cheapest way to build highly profitable funnels.

This is our conclusion after conducting or consulting on over 6,000 market tests encompassing over 50,000 ideas, concepts, and images.

Click Testing is responsible for $80MM+ in extra book sales revenue every year.

An "added bonus" is that Click Testing allows you to deeply understand your market, so that you'll write better and more compelling Ebooks in the future.

How long does Click Testing and the Done For You Non-Fiction Funnel take?

We'll conduct six individual tests, which last 24 to 36 hours each, on average. This is often sufficient to produce high-converting ads, but if we don't happen to find marketing ideas that meet our quality benchmarks to guide you to profitability, we may need to perform additional rounds of individual tests. Most of the time, we complete the process within one to four weeks.

Landing page development and optimization can take upwards of six weeks depending on your market.

In total, after set up and full optimization, we should complete within eight weeks.

What's the "fine print"?

Testing costs of up to $2,500 are covered in the price of the Done-For-You program. If additional tests are needed (an unusual circumstance), you'll receive clear communication and guidance from our experts.

For one low price, our book marketing experts will conduct six individual tests, which last 24 to 36 hours each, on average plus a number of variations of your landing page to collect leads (who will read your book and be warmed for your client services.)

The process generally takes between 4-6 weeks, up to a maximum of 8.

You'll receive 2+ high-performing advertisements to drive traffic to your free Ebook, one high-converting landing page, and a selection of leads to get you started. Each asset meets or exceeds our stringent quality and performance guidelines!

Please note: we can't offer refunds of any kind on this offer.

Do I need to have a website, autoresponder, Shopify store, or other web tools in order to hire you for Done For You?

Yes! You will need a CRM and/or ESP (email service provider) to collect your leads and continue correspondence with them via email. 

We recommend any of the following full suite CRMs (both landing page builders and email service provider): Go High Level or Shopify.

We recommend the following landing page builder: Unbounce.

We recommend any of the following email service providers: ActiveCampaign, MailChimp, or HubSpot.

If you already use tools that you know and love, great! 

Do I get to own my landing page when you're done?

Yes! We will send you an Unbounce file that you can upload into your own Unbounce account (if you use that landing page software.) Or you can rebuild the page in the landing page software of your choice (i.e. -- Go High Level, Shopify, LeadPages, or any other similar software.)

We use Unbounce because of its hyper-agile functionality. If you want us to build your page directly into your Unbounce account, we can do that. 

How do I convert these leads into clients?

Email marketing will be your best friend once a lead enters your CRM or ESP (email service provider.)

After you've delivered your free Ebook, industry standard is to send a welcome email introducing yourself and why you will help your leads with their pain points (and subsequent transformation.) This is traditionally followed by a 5-to-7 day welcome series that reminds your leads about why they should read your Ebook, and also to let them know how to hire you, or your services.

After the welcome series is over, it's recommended to continue a weekly or bi-weekly email correspondence.

Are great ads alone enough to get new clients within my budget?

Definitely not.

There's no amount of advertising expertise that can profitably sell a product that customers don't want. Your book(s) and services have to be of professional quality, and they need to resonate with readers (eg, they need to have "market fit"). 

We can't predict in advance whether your book(s) or services will attract the right clients. No one can. 

If we finish your ad testing and landing page optimization and your books still aren't getting you quality leads, we'll know how to use what we learned during Click Testing to improve your post opt-in funnel, and/or your book/services themselves.

Is Click Testing compatible with Kindle Unlimited, or do I have to be "wide"?

Click Testing is compatible with selling your books wherever you're currently selling them, whether that's exclusively through Amazon, via additional retailers, or by selling directly to your readers.

Is it true that million-dollar-a-year authors are using Click Testing for their book ideas?

Yes, and you can improve your odds by 100X of writing a book that readers really resonate with, just by taking a few days to click test your book elements. This has the added benefit of pre-testing all of the marketing assets that will sell your book when it's finished. Your readers will show us quite clearly which of your ideas are duds and which ones are worth turning into a book.

Can I use the assets from your Click Tests in my other marketing efforts?

ABSOLUTELY! You'll be able to use what we learn in Click Testing to improve the performance of your product pages, landing pages, email open and click rates, upsell take rates, etc. In short, when you discover what your readers like, it's really important to give it to them. :)

Has Click Testing been proven in any other industries?

Yes - Click Testing has helped businesses in over 75 different industries, and is responsible for at least $125MM in additional revenue every year. We've personally worked with over 2,800 authors and businesses, and conducted or consulted on tests in hundreds of genres and business areas.

Why do we use Facebook and Instagram for Click Testing?

We've collectively spent millions of dollars in advertising money to sell our books and products, and have tested every major ad platform along the way (and most of the minor ones). Facebook and Instagram provide the best results for the least money, by a wide margin.

The rest of the digital marketing industry seems to agree, because FB and IG garner nearly three times more ad revenue than Google, according to Northbeam.

How does Click Testing adapt to changes in advertising platforms?

Click Testing has worked through every major Meta update since 2018 by focusing on core marketing principles that never change—finding the right audience, refining messaging, and optimizing for conversions.

We update the course regularly to ensure it stays ahead of platform shifts, so you’re always using the latest strategies. Plus, our community provides ongoing insights, so you’re never navigating changes alone. No matter how Meta evolves, Click Testing continues to deliver results.