How to market your books profitably and sustainably in today's competitive bookselling environment.
"Writing books is far easier than selling them."
John Grisham
"You can't just write. You have to sell. I knew this from the beginning, because my first career was as a marketing executive."
James Patterson
If you're an author who is:
- Tired of being a slave to the big retailers' algorithms...
- Tired of wasting time on marketing activities that don't actually sell books...
- Ready to take charge of your career in a methodical, professional, and expert manner...
- Ready to apply sound, proven, data-driven marketing processes to your book business...
- Ready to use the methods that have earned clients over $100,000,000 in sales revenue since 2013...
...then this training program is built from the ground up with YOU in mind.
Introducing:
What is it?
An intensive, proven, step-by-step program developed by a $100,000,000 business consultant and novelist for authors who are ready to market their books professionally and profitably.
Who is it for?
This program is designed for novelists with at least three professional-quality novels and for nonfiction authors with at least one professional-quality title with a growing business behind it.
What is the focus?
Inside this program, you will produce, test, optimize, and scale the only four assets you'll need in order to build a thriving, growing, profitable business selling your books.
You'll accomplish in just a few weeks what most authors are never able to achieve.
Building a successful marketing system to grow your book business is infinitely easier when you know what to do and how to do it. We'll take the guesswork out of the process, and you'll use the same data-driven marketing techniques that power the world's most successful online businesses.
Does it work?
"I made less than five figures during all of 2017. But last TUESDAY, I made over $11,000. Does this method work? You're damn right it does!"
Steve M.
Nonfiction
"My landing page is converting at 43% and my sales page is converting at 29%!"
Jean C.
Epic and Urban Fantasy
"I'm flabbergasted because I'm only on the second day of testing and I'm selling box sets left and right! Woohoo!"
Diana O.
Cozy Mystery
"Wow! I spent $13 on tests yesterday and made $120 in box set sales!"
Casey G.
Nonfiction
How does it work?
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You'll use the same methods that have earned over $100,000,000 in customer sales.
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You'll follow along click by click to build your own book marketing system.
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You'll use real-time data to evaluate your system's performance, make smart changes, and optimize for book sales and profit.
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Once you achieve profitability, you will scale your operation to reach more readers and sell more books.
Receive expert guidance and instruction as you build your book marketing system.
Follow along click by click as we build, test, and optimize a profitable book marketing system in near-real time.
CLICK TO SCHEDULE A CONFIDENTIAL 1-ON-1 CONSULTATION
"Never in a million years could I have figured all this out on my own!"
Michael M.
Mystery & Suspense
Authors share their results...
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A cozy mystery author became profitable on her second day of testing, and now grosses over $27,000 per month - after JUST SIX MONTHS in business.
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A mystery author achieved a 34% profit margin within 2 weeks of going live.
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A fantasy author is signing up new readers for $0.38 each, and making over $0.70 with each new subscriber.
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A thriller author is making $192 in profit PER DAY just 6 weeks after going live.
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A romance author is earning $93 in profit PER DAY just 3 weeks after going live.
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Our current record-holder, a nonfiction author, made $11,968 in a SINGLE DAY.
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YOUR RESULTS ARE NOT GUARANTEED... But it is entirely possible to make a great living as an author in today's market!
Harness the power of data
You'll learn to use straightforward techniques that reveal exactly what your market wants. This allows you to achieve massive results in a very short time. Note the conversion rate snapshot below -- over half of the visitors to this author's landing page are signing up for her list!
"Exactly what am I going to be building, testing, optimizing, and scaling?"
This process is used by some of the most successful online businesses on the planet, including the four most valuable companies in the world. During the AMMO program, you will put the process to work for YOU. More importantly, you will learn how to make all of its components perform at the necessary level to ensure profitability.
"I'm wondering..."
RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but AMMO is the only course that teaches you how to actually make it work.
This program is designed for authors whose writing is mature and well-received by readers and customers. Novelists with at least three professional-quality novels, and nonfiction authors with at least one published book and an associated business, are the best candidates for success. You should have at least 20 extremely enthusiastic customer reviews, which may require several hundred total reader reviews.
Author Marketing Mastery through Optimization is the fastest route to a profitable business selling your books. It is a hands-on program, and you'll be building and testing your system alongside the instructor. If you do the work, your system will be live and you'll be testing on Day 15. We've had students become profitable on their second day of testing, but everyone's results are different.
This varies depending on your books, your audience, and your starting point. Most authors are able to complete all of the initial tests for under $450 in advertisement costs. Most of the time, these costs will be offset somewhat by book sales that come in during the testing process. Again, there are no guarantees in life or in business, and your results may vary.
This process, and the principles behind, it have produced over $100,000,000 in actual client sales since 2013. However, we can't guarantee that you will do the work, or that you will do it properly and thoroughly. Because we're giving you 'the keys to the kingdom,' and providing you with unrestricted access to proprietary processes and techniques we've developed at great effort and cost, all sales are final. You'll want to be fully committed to the process before you choose to work with us.
Enrollment is by invitation only. If you meet the criteria below, you're invited to schedule a 1-on-1 strategy session to learn more about the program, discuss your situation with a bestselling author and AMMO graudte, and determine whether the AMMO program is a good fit for you.
- Are you a novelist with 3 or more professional-quality novels currently for sale?
OR...
- Are you a nonfiction author with at least one published nonfiction book and a growing business associated with your book(s)?
AND
- Do you have at least 20 extremely enthusiastic user reviews?
- Are you willing and able to make an investment of time and resources into your book business?
If so, we invite you to book a 1-on-1 strategy session to discuss whether the program might be a good fit for you. This isn't some slick sales call -- you'll be speaking to a bestselling author and AMMO graduate!
We've taken advantage of years of digital business experience and mountains of client data to determine the fastest, easiest, and most efficient method to help you get results as quickly as possible. The program consists of a number of elements:
- Video lessons that teach critical modern marketing concepts in an easy-to-follow and down-to-earth style
- Technical demonstrations that you'll follow step by step to create your marketing system. You'll accomplish in just a few hours what it takes most people weeks and months to complete
- Downloads, worksheets, and checklists that leave nothing to chance as you build, test, and optimize your business growth engine
- Weekly live Q&A sessions with the founder. You'll be able to troubleshoot any issues you encounter, and you'll learn answers to key questions you didn't even know you needed to ask.
- Daily support and help from a growing community of fellow authors who have a single-minded focus on success and improvement
You can learn more about the program's enrollment status during your strategy session. Be sure to check whether you meet the qualifications before booking your appointment.
Yes! When you schedule your strategy session, you'll be speaking with a client of ours! And you'll be able to speak to several others upon request.
If you meet the criteria above, we invite you to schedule a 1-on-1 strategy session to discuss your author business and your goals, and to determine whether the program might be a good fit to help you achieve your objectives.
This isn't some high-pressure sales situation. You'll be speaking with a bestselling author and AMMO graduate!
How do I get started?
Enrollment is by invitation only. If you meet the criteria below, you're invited to schedule a 1-on-1 strategy session to learn more about the program and determine whether it might be a good fit for you and your situation. This isn't some slick sales call -- you'll be speaking with a bestselling author and AMMO graduate!
- Are you a novelist with 3 or more professional-quality novels currently for sale?
OR...
- Are you a nonfiction author with at least one published nonfiction book and a growing business associated with your book(s)?
AND
- Do you have at least 20 extremely enthusiastic user reviews?
- Are you willing and able to make an investment of time and resources into your author career?
If so, we invite you to book a 1-on-1 strategy session with a bestselling author and AMMO graduate to discuss whether the program might be a good fit for you.
Do you meet the criteria?
If so, be sure to schedule a free, confidential, and intensive 1-on-1 strategy session. You'll be speaking with a bestselling author and AMMO graduate! Learn more about the program and discover whether it's a good fit for your situation. Sessions are confidential and free, and there's no obligation.
Can I see a sample of the program content?
Absolutely! AMMO features over 23 hours of some of the most comprehensive, detailed, and up-to-date book marketing training available on Planet Earth. Below are a few brief excerpts.
What's in the program?
Foundations
- Why success is not a goal in this program... it's an expectation.
- The 'hygiene standard' of profitability
- The $100,000,000 'Revolutionary Approach'... and why it isn't revolutionary at all
- The only four things that matter
- What a profitable marketing system looks like
Business vs. Madness
- The extremely risky decision that most authors never think twice about
- The semi-permeable knowledge barrier, and what it means to you
- The two ingredients to a successful career as an author
- Laying the legal and fiscal foundations for your author business
The Most Important Asset
- What it is
- How to improve this asset's performance
- How to protect this asset
- Why it takes daily action to keep this asset performing at its best
- The two-part process to fight stagnation and decline
Getting Technical
- Five steps to the author business that will take you as far as you want to go
- Four assets that make it all work
- Your 'doorbuster'
- Step-by-step instructions that will save you weeks of time, thousands of dollars, and gallons of stomach acid
The difference-maker
- Why most ads don't work
- Why most landing pages don't convert
- Why most sales pages don't sell
- The Three Horsemen
- What really matters, vs. what most authors THINK is important
- The customer purchase process
- Optimization by proxy
What matters in book marketing?
- The 'lizard brain' and your message
- What modern marketing is NOT
- Operating like a real business, and the role your message plays
- Relevance, and why it's relevant to you
- The circuitry of marketing response
- A proven framework
Head-to-head testing
- The most reliable way to find out what fans and customers will pay for
- The fastest way to profitability
- When 2% is double
- The process of incremental perfection
- Zen and the art of the binomial distribution
- Throwing axes
Assembling your domination engine
Now that we understand the Marketing Mage's most powerful magic, it's time for us to set up the technology that enables us to take advantage of it.
This lesson will save you countless hours of effort and frustration. Follow along with each step, and you'll be well on your way to completing your marketing system setup.
A common reaction to the material in this lesson: "I would never in a million years have figured this out on my own."
The source of 60% of your profits
- Learn how to put the Hogwarts Sorting Hat to work in your author business
- Why most email sequences fail to generate sales
- How your email sequences will be vastly better than average
- How to get your fans to THANK YOU for sending them a sales email
- The mathematics behind the 'lightning strike'
Wielding the magic
At the end of this lesson, email testing and optimization will no longer be merely conceptual. When you're finished, you will have YOUR email campaigns and workflows ready for action, thanks in no small part to a whopping head start you're going to receive.
This head start will save you hundreds of hours, and it will be worth tens of thousands of dollars to your business.
Implementing email optimization to double your book sales rate
You now understand the process of optimizing your email campaigns, and you've set up the internal infrastructure to make it happen.
Here's the simple process you'll use to determine your winning campaigns, and to replace the losing campaigns with newer, better candidates.
This brief lesson will give you the key to producing an email sequence that drives thousands of dollars of sales into your business every month.
The countdown begins
We're getting extremely close to ignition.
In this lesson, we'll make final preparations to make sure our marketing system is ready for the data gathering phase to begin in earnest.
When you're finished with this lesson and its action steps, you will have complete confidence that your marketing system is ready to meet the public. Very soon, we will begin gathering data, and your system will begin teaching you how to communicate effectively -- and profitably -- with your audience.
Critical information about your market
- Why 'the beast' is always of two minds
- Stochastic processes and your beast
- The rhythm of your market
- Finding patterns amid chaos
- Aligning your business with the natural ebb and flow of market forces
- Apple orchards, and why they matter to your book business
What nobody else does right
All the preparation... all of the conceptual work... all of those mouse clicks...
Have all come down to this.
It's time to start testing!
But we need a disciplined, methodical approach. Otherwise, we'll be overwhelmed and ineffective, and we'll never cross the profitability finish line.
After you've finished this lesson, you'll know exactly how to tackle the Data Gathering Phase of your business development.
Gathering key data points
- Discover how to get unbelievably cheap and reliable data to structure your business assets
- Setting up the Color Block test
- Iterating your Welcome and Thank-You pages
- Following the Iterate and Dominate process
- Graduating to the Image Test and Text Test
- Discovering the thoroughbred DNA that will power your business for months and years to come
The next generation of market data
- How to take full advantage of what you learned in the first part of the testing process
- How to create 'families of thoroughbred' ad sets
- How to take care of your winning DNA
- Surviving 'epigenetic anomalies'
- Preparing to achieve escape velocity -- crossing the profitability 'finish line'
Learn what converts
- Revisiting the Horsemen
- Automatically changing your content based on your customers' likes, desires, and preferences
- Implementing segmentation and personalization on your web pages
- Segmenting and personalizing your email assets
- Creating killer videos -- quickly and easily -- that can drastically improve conversion metrics
Crossing the profitability line
As soon as you cross the profitability line, you've achieved 'escape velocity'.
Once your business becomes profitable on a day-to-day basis, your destiny is in your own hands, and your author career is now entirely under your control.
But there are two major hurdles to achieving escape velocity.
Once you've overcome these two obstacles, you'll be well on your way to achieving profitability.
Growth as your standard operating procedure
Growing profitably means you can grow indefinitely.
But growing profitably requires daily discipline and a methodical approach to your business.
And you must obey the Scaling Laws.
And you can never violate the Budget Rules.
And you must remain the master of your own mind. Otherwise, it will all fall apart.
This lesson will show you how to spend 10 minutes per day to grow your business to mammoth proportions.
Tired of time-consuming marketing tactics that don't sell books?
If you are a novelist with at least three professional-quality novels, or a nonfiction author with at least one completed book, AND you are willing and able to invest time and resources to build a successful career, click below to schedule your 1-on-1 Book Marketing Strategy Session. There's no cost and no obligation, and these sessions are strictly confidential. And you'll be speaking with a bestselling author and AMMO graduate!
