Build a career income by putting your readers first.
"Everything changed for me when I started using the AMMO process."
- Gordon Carroll
Earn a career income selling directly to your fans and readers.
If you're an author who is:
- Tired of being a slave to the big retailers' algorithms...
- Tired of wasting time on marketing activities that don't actually sell books...
- Ready to take charge of your career in a methodical, professional, and expert manner...
- Ready to apply sound, proven, data-driven marketing processes to your book business...
- Ready to use the methods that have earned clients over $100,000,000 in sales revenue since 2013...
...then this program is built from the ground up with YOU in mind.
What is it?
AMMO is the most successful author training program available. 39% of AMMO authors active for one year or more are now full-time professional novelists.
Who is it for?
This program is designed for novelists who have a strong desire to make a full-time income with their writing.
What is the focus?
Inside this program, you will produce, test, optimize, and scale the assets you'll need in order to build a thriving, growing, profitable business selling your books.
"Steve is THE book marketing expert!"
Erin Athene
Co-Founder and CEO, MintCRO
You'll accomplish in just a few weeks what most authors are never able to achieve.
Building a successful marketing system to grow your book business is infinitely easier when you know what to do and how to do it. We'll take the guesswork out of the process, and you'll use the same data-driven marketing techniques that power the world's most successful online businesses.
Does it work?
"Thanks to AMMO, I am now a full-time author!"
Gordon Carroll
Mystery
"I sold close to $40,000 in the first two weeks of May."
Naomi Rawlings
Christian Fiction
"OMG... I'm on track for 7 FIGURES! "
Diana Orgain
Cozy Mystery
"I'll reach $500,000 by the end of the year!""
Katie Cross
YA / "Chick Lit"
How does it work?
-
You'll follow along click by click to build your own book marketing system.
-
You'll use real-time data to evaluate your system's performance, make smart changes, and optimize for book sales and profit.
-
You'll receive expert guidance on your system from AMMO's founder during live data review calls.
-
Once you achieve profitability, you will scale your operation to reach more readers and sell more books.
Get expert advice on YOUR system from AMMO's founder during live data review sessions.
"Never in a million years could I have figured all this out on my own!"
Michael Maxwell
Mystery & Suspense
Harness the power of data
You'll learn to use straightforward techniques that reveal exactly what your market wants. This allows you to achieve massive results in a very short time. Note the conversion rate snapshot below -- over half of the visitors to this author's landing page are signing up for her list!
Gordon Carroll
Gordon made over $110,000 in his first full year with AMMO and is now a full-time author.
Katie Cross
Katie made $506,000 in her first year with AMMO, and topped $105,000 in a single month.
Naomi Rawlings
Grossed $311,000 in her first year with AMMO, writing in a small genre.
Lydia Sherrer
Lydia made over $176,000 in her first full year with AMMO and was able to retire her husband.
"Exactly what am I going to be building, testing, optimizing, and scaling?"
This process is used by some of the most successful online businesses on the planet, including the four most valuable companies in the world. During the AMMO program, you will put the process to work for YOU. More importantly, you will learn how to make all of its components perform at the necessary level to ensure profitability.
"I'm wondering..."
RESULTS! Every other book marketing course on the planet teaches business structure. But what no other course teaches is the disciplined, methodical, data-driven process that actually makes that structure WORK. Everyone tells you what to build, but AMMO is the only course that teaches you how to actually make it work.
This program is for writers who want to become professional novelists. The work is difficult and will require a great deal of effort. The most successful AMMO authors show up and do the work consistently over time.
Author Marketing Mastery through Optimization is the fastest route to a profitable business selling your books. It is a hands-on program, and you'll be building and testing your system alongside the instructor. If you do the work, your system will be live and you'll be testing on Day 15. We've had students become profitable on their second day of testing, but everyone's results are different.
This varies depending on your books, your audience, and your starting point. Most authors are able to complete all of the initial tests for under $450 in advertisement costs. Most of the time, these costs will be offset somewhat by book sales that come in during the testing process. Again, there are no guarantees in life or in business, and your results may vary.
This process, and the principles behind, it have produced over $100,000,000 in actual client sales since 2013. However, we can't guarantee that you will do the work, or that you will do it properly and thoroughly. Because we're giving you 'the keys to the kingdom,' and providing you with unrestricted access to proprietary processes and techniques we've developed at great effort and cost, all sales are final. You'll want to be fully committed to the process before you choose to work with us.
We've taken advantage of years of digital business experience and mountains of client data to determine the fastest, easiest, and most efficient method to help you get results as quickly as possible. The program consists of a number of elements:
- Video lessons that teach critical modern marketing concepts in an easy-to-follow and down-to-earth style
- Technical demonstrations that you'll follow step by step to create your marketing system. You'll accomplish in just a few hours what it takes most people weeks and months to complete
- Downloads, worksheets, and checklists that leave nothing to chance as you build, test, and optimize your business growth engine
- Weekly live Q&A sessions with the founder. You'll be able to troubleshoot any issues you encounter, and you'll learn answers to key questions you didn't even know you needed to ask.
- Daily support and help from a growing community of fellow authors who have a single-minded focus on success and improvement
You can learn more about the program's enrollment status during your strategy session. Be sure to check whether you meet the qualifications before booking your appointment.
Yes! When you schedule your strategy session, you'll be speaking with a client of ours! And you'll be able to speak to several others upon request.
You are invited
To join the AMMO Community!
Earn a career income selling your books.
Your enrollment includes:
Step-by-step guidance to set up your direct-to-reader marketing system.
Lifetime access to the AMMO curriculum
Free curriculum updates
Lifetime direct coaching access -- get 1:1 guidance from AMMO's founder
Lifetime access to the AMMO community of highly successful authors
Learn to use the testing process that has produced over $25,000,000 in results
Test your way to profitable Growth Ads to power your book sales system
Use highly tested templates to springboard your web pages to profitability
Use ultra-successful email techniques to maximize your book sales and revenue
Apply the testing process that allows you to write the book your readers want to read
Use reader behavior data to learn what your readership loves
BONUS: Learn how to set up your paperback and hardcover direct-sales system
BONUS: Implement the AMMO direct-sales system for your audiobooks
BONUS: Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit
BONUS: Employ high-converting upsell assets to increase your revenue and profit while delivering more value to your customers
"AMMO takes your career to the next level."
- Lydia Sherrer
Build a career income by selling directly to your readers.
Will you be next?
"I am SO THANKFUL for AMMO!"
Kelly Oliver
Get started today and build the career you've imagined.
GET STARTED
All of the outrageously successful authors you've seen here began their journey to a full-time author career by booking a 1-on-1 strategy session with us.
