Book Marketing Resources

This page is designed as a jumping-off point to help you dive deeper. It contains a number of lesson excerpts from the AMMO curriculum (and other resources) to help you on your journey toward becoming widely read and financially successful as an independent author.

Build your book business on solid footing.

AMMO authors build a career income by serving their readers and customers with integrity. Find out how you can achieve your financial and lifestyle goals as a successful author using the AMMO system.

Choose the right structure for your business

Building a successful business requires choosing the right structure. Learn the AMMO structure that has earned millions of dollars in revenue for our authors.

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Sidestep this crippling problem

Most authors are unaware that they've bought into a flawed model. Gain clarity on the bookselling environment.

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Business vs Madness

When you map out the current bookselling status quo, it looks a lot like insanity. No wonder authors struggle to build revenue and readership!

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Successful AMMO authors understand a few critical concepts

Wrap your mind around these fundamentals to accelerate your progress toward your goals.

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Why most authors choose madness over business

We've seen how the 'normal' bookselling environment contains a number of dangerous distortions. Here's why most authors act against their own best interests. 

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The unexpected lifeblood of a successful author business

Great books are the starting point and the price of admission. But they are not the lifeblood of a successful author business.

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What authors say about the AMMO experience

Wondering if AMMO is a good fit for you? Here's how AMMO has changed authors' lives. 

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Here's a short list of things to STOP doing (if you want to sell more books)

Time is an author's most precious resource. Here's how to use yours more wisely to advance your business toward your goals.

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Here's what no one else seems to be teaching right now

Most AMMO authors have already taken the other marketing courses before they join AMMO. Why? What is missing from the other programs?

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What, exactly, is AMMO?

You've heard that AMMO is different. You've heard that it's extremely effective. But ... what IS it?

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